Overview

Showcasing our partnership

Without you, we wouldn’t be here and that’s why we share our brand. The Cisco brand is powerful. We’ve consistently maintained a position in the top twenty “100 Best Global Brands” ranking issued by Interbrand since the inception of their rankings in 2001. As of 2024, they estimate the Cisco brand value at $45.5 billion US. The Cisco brand is not something we share lightly. It’s a major factor in our success, and we hope it can be a factor in yours, too.

As a Cisco partner, you have earned the benefit of branding your offerings with ours. Using the partnership logo connects our brands more closely and helps customers better understand your relationship with Cisco. With the announcement of our new Partner Program, we have simplified our logo system to make it easier for you to showcase your role, level of partnership, and expertise.

This guide will help you to understand

What logo to use and when
How to build your partnership logo
How to correctly use the logo
Where to access the logos

Logos and wordmarks

The partnership logo is about the relationship. Other logos and wordmarks are available to serve as endorsement of your products, services, and solutions that have been validated by Cisco. They must always be used in direct relation to content referring to the product, technology, or service for which the logo was granted.

Here is more information on Meraki Partner Branding

Our logos may be used on....

Visual identity terms & definitions at Cisco

Ingredient logos

Legal requirements

Required trademark and trademark notice

Unless required to use a more specific legend by any agreement you may have
with Cisco, you agree to use the following notice on the page where the logo appears or where there are other legal notices: Cisco and the Cisco logo are trademarks or registered trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries.

Program participation and duration

If at any time your agreement with Cisco for participation in the program terminates, you must stop using the logo and other materials provided by Cisco. Additionally, advertisements and other materials promoting your membership in the program must cease. Incorporation of the logo on materials or electronic information distribution systems must cease as soon as practically possible, but no later than 30 days from the date of receipt of termination notice from Cisco, or as set forth in the program agreement between Cisco and your company.

Privacy policy

For details about the Cisco Privacy Policy visit cisco.com/web/siteassets/legal/ privacy.html.

Use of the term “partner”

Use of the Cisco logo shall not be construed to create or constitute a partnership between your company and Cisco. Use of the term “partner” in the logo or in these guidelines is for convenience only and is not an indication of a partnership relationship between your company and Cisco.

Review process

Cisco reserves the right to review and approve your use of the logo at any time.
Samples of materials that include use of the logo must be provided as requested and you will make modifications to your use of the logo as Cisco may request. Cisco has the right to terminate, for any reason and without prior notice, your use of the logo. Cisco has the right, at any time and without cause, to modify or suspend the terms of these guidelines.

Legal requirements

Terms and conditions

Your agreement to the terms below is a condition to receiving rights to display the logo. If you do not agree to these terms you will have no rights to use the logo in any fashion.

You agree to abide by both the trademark usage guidelines contained in this document and the Cisco Trademark Policy as amended from time to time. The Cisco Trademark Policy can be found at cisco.com/c/en/us/about/brand-center.html. The guidelines and policies above are incorporated herein by reference and are subject to change without notice.
You acknowledge Cisco’s rights in the logo and agree not to adopt, use, register, or attempt to register anywhere in the world any logo or trademark confusingly similar to the logo. You agree not to challenge the validity of Cisco’s rights in the logo. You will acquire no rights in the logo through your use and shall take no action inconsistent with Cisco’s interest in the logo. If you do obtain rights in the logo, you will grant those rights back to Cisco.
You understand and agree to abide by Cisco’s review process.

4. Cisco makes no warranties, express or implied, to any person or entity with respect to the logo or any related materials provided hereunder, all of which are provided “as is,” and disclaims all implied warranties, including without limitation warranties of merchantability, fitness for a particular purpose, title and non-infringement. Cisco does not grant any indemnity against infringement or other claims arising from your use of the logo under these terms and conditions. Your use of any such logo is at your own risk, and you agree to indemnify Cisco against all claims and liability that may arise from your use of the logo.

5. You agree that Cisco has the right to take action against any misuse
or unfair, misleading, diluting, or infringing use of the logo or other
Cisco trademarks.