Cisco Wordmarks

Co-branded marketing

We love that our partners are excited to promote Cisco brands like Meraki, Webex, Cisco Secure, and others.

We encourage the proper use of our wordmarks and Cisco Partner logo in your communications and digital assets to ensure the brand identities of both your business and ours are accurately represented. We ask that any co-branded collateral correctly represents the relationship between our brand and your brand as a partner.

Please refer to partner portals for specific Cisco brands and Cisco Marketing Velocity Central resources for any customer-facing materials, such as pre-written lead generation email templates, which allow you to easily add your name and referral code.

Logo placement and sizing are both important in maintaining the look and feel of co-branded collateral. For any co-branded asset: it must be clear they originated from your company.

Wordmark Logo Lockups

These guidelines show how to leverage Cisco brand wordmarks when creating co-branded assets, be they assets created by Cisco or when referring to one of our sub-brands in third party communications. Our logo lockups are built according to strict proportional relationships that ensure the right balance between the elements at any scale. When pairing with a partner wordmark, the two should be presented with an equal scale.

Logo Guidance

Partner Led Co-Marketing Content

When adding Cisco sub-brand and Cisco Partner branding to digital co-marketing content, please place the partner logo on the left and the Cisco wordmark on the right of the asset.

The logos should be placed in clear space towards the header or footer of the communication, and position them wherever makes sense given the other content.

Please ensure both wordmarks are the an equal scale and legible.

Partner Led Co-Marketing Content

When creating co-branded film assets, partner branding company should be displayed in its own frame following the Cisco sub-brand end card. For example: