Secure Access Everywhere with Cisco SASE

Secure and Seamless Connectivity Everywhere with Cisco SASE Partner Campaign Guide for Marketing Velocity Central.

Secure Access Everywhere with  Cisco SASE

Partner Campaign Kit  Updated: April 2023

Why are you here?

Campaign goal, products,  target audience, introduction, and contents

Why are you here?

Campaign Goal:
This campaign is designed to enable you to generate demand for Secure Access Service Edge (SASE), by helping your customers recognize why the future of networking and security is cloud-centric, the powerful outcomes that SASE delivers, and exploring the Cisco solutions available to get your customers started on their SASE journey.

This ebook is your one-stop shop to learn about the campaign. It provides access to the essential building blocks you need to efficiently plan, activate, and execute your SASE campaign.

Dive into marketing and sales resources to get started on your SASE campaign today.

Products:
Cisco® SD-WAN (Cisco Meraki™, Viptela), Cisco Umbrella®, Cisco Secure Access by Duo, Cisco ThousandEyes

Target Customer Audiences:
Primary: VP/Director/Manager of IT, or Infrastructure/IT/Network Operations (NetOps); Network/WAN Architect
Secondary: VP/Director/Manager of IT Security/Security Operations (SecOps); Cybersecurity Architect

Introduction

This campaign guide is designed to help you establish and grow your Secure Access Service Edge (SASE) business with Cisco and capture your share of the opportunity.

This campaign falls under Transform Infrastructure, which is one of Cisco’s four key customer and partner priorities. The user experience is everything in the digital economy.

But delivering a seamless experience across a distributed workforce is hard, especially when applications and data are distributed across public, private, and hybrid clouds. This is why IT teams need a smarter way to manage multicloud connectivity and protect against smarter attackers.

Gartner expects 80% of enterprises to have adopted a strategy to unify web, cloud services, and private application access using a SASE or Security Service Edge (SSE) architecture by 2025.

In this eBook, you will learn about your SASE opportunities with Cisco, how we can work together to drive the opportunity profitably, plus marketing content and sales resources to accelerate customer awareness and opportunity.

Introduction: Networking and Security Convergence

The Secure Access Everywhere with Cisco SASE campaign falls under the Networking and Security Convergence pillar of the Cisco Transform Infrastructure campaign.

What is Networking and Security Convergence?
It combines networking and security with cloud-managed platforms and enhanced insights and automation to provide a more consistent and scalable infrastructure that is simpler to manage and more flexible, secure, and resilient.

Why is it important?
Digital and systemic disruption have accelerated the pace of change beyond human capacity, breaking the economics of networking and security, and placing organizations under greater pressure than ever before.

How can you work with Cisco to tap into this new paradigm?
Cisco empowers your customers to move beyond technology silos and time-consuming integration with solutions that are simpler, converged, and outcome-driven. By partnering with the proven leader in networking and security, you can offer the most complete and flexible solutions available from a single vendor to support organizations focused on digital transformation, hybrid work, and cloud and edge computing.

Contents

<a class="link-style-default link-page" href="#!/page/6424d23f6b4f06f1549ec81f" link-style="Default" data-link-target="New tab" data-link-type="page">How to use this campaign kit</a>  <a class="link-style-default link-page" href="#!/page/6424d2464e691440193d0c81" link-style="Default" data-link-target="New tab" data-link-type="page">Learn (opportunity, differentiators, use cases, Cisco solution)</a>  <a class="link-style-default link-page" href="#!/page/642774c673cce50f340e29c0" link-style="Default" data-link-target="New tab" data-link-type="page">Partner promotions</a> <a class="link-style-default link-page" href="#!/page/6424d24d4e691440193d0ca9" link-style="Default" data-link-target="New tab" data-link-type="page">Copy blocks</a>  <a class="link-style-default link-page" href="#!/page/6424d25553ec97bd5f3e8efa" link-style="Default" data-link-target="New tab" data-link-type="page">Social media kit</a>  <a class="link-style-default link-page" href="#!/page/6424d25e4e691440193d0cbe" link-style="Default" data-link-target="New tab" data-link-type="page">Email copy</a>  <a class="link-style-default link-page" href="#!/page/6424d26753ec97bd5f3e8f3e" link-style="Default" data-link-target="New tab" data-link-type="page">Customer sharable content</a>  <a class="link-style-default link-page" href="#!/page/6424d26e53ec97bd5f3e8f53" link-style="Default" data-link-target="New tab" data-link-type="page">Get started today</a>

How to use this  campaign kit

How to use this
campaign kit

Plan ahead to successfully drive demand and capture opportunity with the Secure Access Everywhere with Cisco SASE partner marketing campaign on Marketing Velocity Central (MVC).

Get familiar with campaign use cases, customer targeting, shareable content, and creative assets.
Set your campaign goals: It is important that your goals align with the goals of your sales team and practice leads. Set SMART goals: Specific, Measurable, Achievable, Relevant, Time Bound.
Build out and execute an end-to-end campaign strategy leveraging the content in this kit to target new and known customer contacts.
Align with your sales team and practice leads to provide them with the resources and insights they need to continue the customer conversation and leverage the most impactful incentives and programs.
Measure your success against the SMART goals you set at the beginning of the campaign lifecycle.

Learn

Start here and learn about the SASE  opportunity, differentiators, use cases,  and Cisco solutions

Learn

Get the background information you need about SASE and how Cisco SASE solutions can help address your customers’ needs.

Quick links

The opportunity

Why Cisco?

Partner value proposition

High-level campaign messaging

Target audience and careabouts

Use cases and Cisco SASE solutions

Cisco Customer Experience - Services (CX)

The opportunity

Market Trends

Hybrid work is the norm: Remote and hybrid work models are an embedded part of accepted work practices say 45% of business and technology leaders, with 93% planning to maintain or increase spending in this area¹ and 86% recognizing the importance of seamless access to apps and high-quality collaborative experiences.²

Applications are moving to the cloud: The transition to cloud from on-premises is continuing and will invert the current workload mix within two years, with more than half of all workloads hosted in third-party/cloud environments by 2024.³

Billions of ever-expanding connections and trillions of data flows mean the complexity of network security is beyond human capacity: Half of organizations say they are lacking sufficient resources to detect and remediate application vulnerabilities quickly,⁴ 51% of organizations are struggling to connect users to company resources, and 70% of IT leaders agree or strongly agree that managing a multi-vendor networking and security stack is too complex.⁵

Agility is the key to resilience in an unpredictable world: Enterprise connectivity needs change fast due to digital and systemic disruption. The proportion of remote connections to work compared to on-site connections has fluctuated over the past two years— switching from mostly on-site to mostly remote in early 2020 and back again (to about 50/50) in early 2022.⁶

The convergence of networking and security is cloud-centric: 80% of enterprises will have adopted a strategy to unify web, cloud services, and private application access using a SASE/SSE (Secure Access Service Edge/Security Service Edge) architecture by 2025, up from 20% in 2021.⁷

¹ IDC’s Hybrid Work Maturity Study conducted with Cisco
² Accelerating Digital Agility 2021, Cisco
³ 2023 Global Networking Trends Report, Cisco
⁴ 2022 Application Security Report, Cybersecurity Insiders/Cisco

⁵ The Present and Future of Cloud SASE, Cisco, and Pulse
⁶ Cisco Hybrid Work Index
⁷ Market Guide for Single-Vendor SASE, Gartner, September 2022

The opportunity

Market Insights

Cisco is leader in SD-WAN revenue at 37% of overall market¹
SD-WAN total addressable market $7.2B by 2026¹
SD-WAN deployed in over 70% of Fortune 100 companies²

A converged network and security model is required to accommodate today’s highly distributed IT landscape.

85% of CIOs say it’s important to empower a distributed workforce with seamless access to applications.²
85% of CIOs say it’s important to maintain security, control, and governance across user devices, networks, clouds, and applications.²
40% of enterprises will have explicit strategies to adopt SASE by 2024.³
“Cisco is moving the needle with the conflation of SASE, SSE, and Cloud Management.” ⁴

¹Worldwide SD-WAN Forecast 2022-2026, IDC June 2022
²Accelerating Digital Agility, Cisco Research
³A Roadmap to SASE: Secure Access Service Edge Ebook
⁴Quote from Jon Dressel, Gartner July 2022

Why Cisco? Why Now?

Macro Story: What is Cisco here to say?

Current and future of work is hybrid.
The convergence of networking and security is cloud-centric.
IT environments are more unpredictable than ever with user connectivity patterns changing.
Highly distributed apps across multiple clouds have expanded the security surface to increased levels.

Why Now: What is the opportunity in the market?

Hybrid work means that people, places, and things are more distributed than ever before.
Customers quickly took on remote worker technology solutions during the pandemic, but the move back to the office requires fluid secure connectivity wherever users work.
As businesses have shifted their workforce to flex models or full-time work from home models, so has the attack surface.
IT must simplify how users connect and take control of application access to reduce TCO, improve user experience, and minimize risk.

Why Us: Why is Cisco uniquely positioned to deliver this?

Cisco is the company that made the internet possible and that has long powered networking, security, and collaboration between homes and organizations of all types.
A successful SASE solution can be achieved only by a comprehensive platform with a proven track record.
Powered by technology, expertise, and numerous successful deployments, Cisco enables a smooth transition—your way, at your pace.

Why Care: What benefits are there for our customers?

Organizations can securely and seamlessly connect users with any application, over any network, to any location while ensuring a superior experience.

Why Cisco: The most comprehensive portfolio offered by a single vendor

Only Cisco addresses the realities of the multicloud world with an unrivalled portfolio that supports both cloud and on-premises deployments, and includes:

Unified SASE solution built for speed, simplicity, and optimized for time-to-value

For a more flexible, scaled deployment based
on existing technology integrations

92% of enterprises are indicating they will be actively pursuing a vendor consolidation strategy by year-end 2022

Gartner's Market Guide for Single-Vendor SASE, September 2022

A proven networking and security innovator

Partner value proposition

SASE presents several key opportunities to differentiate and drive revenue.

Help customers move beyond technology silos and time-consuming integration with solutions that are easy, integrated and outcome-driven. Leverage the full power and flexibility of Cisco SASE solutions to enable your customers to connect their users seamlessly and securely to any application, over any network, anywhere.

Deliver faster time-to-value for your customers:

Customers need results and they need them now. Harness the growth opportunity with network and security solutions that are simpler, converged and outcome-driven.
Leverage Cisco innovations to develop differentiated services that can be delivered via flexible consumption models to increase profitability and drive recurring revenue.
Grow with Data Driven Marketing: Leverage your unique install base and work with your partner account manager to target your existing accounts to cross-sell, up-sell, and then expand across other offers.

Differentiate from other partners:

Earn and leverage the SASE Specialization to showcase your expertise.
Leverage API capabilities to integrate with your customers’ existing platforms.
Activate ThousandEyes to provide your customers with visibility beyond the networks they own, give IT Ops teams actionable insights to quickly resolve incidents.
Displace competitors: Increase customer loyalty by displacing other multivendor solutions or suites that risk more integration to close gaps and be at the forefront of convergence.
Expand Buyer Relationships: Engage new buyers outside of traditional network and security personas.
Create Recurring Revenue: Drive recurring revenue through SaaS annuity.
Create New Opportunity: Capture managed services opportunities and land foundational SASE components to expand into hybrid work and Full Stack Observability (FSO).

Target audience and careabouts

Primary: VP/Director/Manager of IT, Network, IT Operations or Network/WAN Architect

Desired outcome/need: Simplified management of multicloud environments, automation at cloud scale, and end-to-end visibility across the service delivery chain to assure network performance and meet Service Level Agreement (SLA) and Quality of Experience (QoE) goals

Secondary: VP/Directory IT Security, Cybersecurity Architect

Desired outcome/need: Improved security posture via a consistent security environment that is simpler to manage and delivers market-leading efficacy, together with visibility into internet activity and encrypted traffic, to assure regulatory and legal compliance

Top-Level Careabouts:

Reducing operational costs and exposure to risk while increasing business agility, flexibility, and resilience.
Supporting hybrid work models and remote workforces with secure and seamless connectivity, and superior application experiences.
Architecting a consistent approach to cyber security everywhere that is simpler to manage and assures regulatory compliance by adopting new security models such as zero trust.
Meeting network performance Service Level Agreements (SLAs) with low latency, high availability, and redundancy, while providing a sustainable digital platform for the growing demands of the business.
Simplifying management of multicloud environments by consolidating tools, increasing automation, and gaining end-to-end visibility of the service delivery chain and network components.

High-Level campaign messaging

Cisco SASE converges market leading networking (SD-WAN), with cloud security functions including Cloud Access Security Broker (CASB), Firewall as a Service (FWaaS), Secure Web Gateway (SWG), and Zero Trust Network Access (ZTNA), plus threat intelligence and visibility across the digital service delivery chain into cloud-centric solutions. Organizations seeking secure and seamless connectivity for anytime, anywhere access to any user, device, or location can be assured of a superior experience while reducing cost and risk.

Today, more than 43,000 organizations have chosen Cisco SD-WAN (#1 in SD-WAN market share), and more than 100,000 organizations use Cisco’s cloud-native security services. As the proven and trusted leader in networking and security for three decades, Cisco offers the most complete and flexible SASE solutions available from a single vendor.

Cisco SASE puts experience-first with:

Agile connectivity that’s fast and flexible
Secure access you can trust across every point of service
Seamless management that’s simpler and predictive

No matter where your customers are on their SASE journey, you can now tailor a solution to fit their unique business needs. Whether they're focused on digital transformation, the hybrid work experience, or cloud and edge computing, you can help your customers to reduce complexity and operational cost, while assuring secure and seamless connectivity for their people, places, and things so that their organization stays resilient for whatever comes next.

Cisco SASE solution overview and benefits

Cisco SASE converges networking, security, and insights into a single, cloud-based solution, delivered as a service, to unify the hybrid work experience with optimal and secure connectivity from every user and device to every cloud.

Cisco helps your customers:

Deliver secure and seamless access to any application, over any network, anywhere users work.
Maximize flexibility while assuring control of their hybrid work environment via a cohesive set of capabilities, including CASB, FWaaS, SD-WAN, SWG, and ZTNA, plus analytics and insights that provide them with unrivalled internet, cloud, and threat intelligence beyond the networks they own.
Transition to a SASE architecture, their way, at their pace, by converging networking and security into a single, cloud-based service, and adopting cloud-managed tools and data-driven platforms to achieve unified experiences whatever the future brings.

Benefits

Improved operational and cost efficiencies
Secure, compliant, and sustainable IT
Greater business agility and resilience

Use cases

SASE Secure remote worker

Advanced application experience with comprehensive security

Needs

Provide a secure, consistent work experience for the nomadic teleworker

Cisco solution

Secure Remote Access VPN (RA-VPN) split tunneling
to internal apps.
Redirecting DNS and web traffic to cloud security.
VPN-less web/Secure Shell (SSH) application access using Duo network gateway for Zero Trust Network Access (ZTNA).
Zero trust secure access for user/device to app.
Secure outbound user traffic to World Wide Web/SaaS apps.
Protect the endpoint (anti-malware).
Simple, integrated deployment to connect and secure.
Common cloud-delivered security policy and visibility.
Common SecureX platform for visibility, orchestration, and extended detection and response (XDR).
Common observability into all networks and services with ThousandEyes.

Primary Cisco Products

Cisco AnyConnect^®
Cloud SSE (Cisco Umbrella, Duo, Cloudlock)
vManage and ThousandEyes Management

Use cases

SASE Secure edge

Securely connect to applications from the branch or home office

Needs

Provide a secure, consistent work experience from anywhere
for today's dynamic workforce

Cisco solution

Provide software-defined transport from any
network edge (Whole office, office of 1, HQ).
Encrypted transport to SASE for direct internet access.
Dynamic path selection via SD-WAN fabric.
App aware intelligent path selection through telemetry.
Cloud security stack to secure all outbound traffic to internet/SaaS.
Establish zero trust application access for user/device.
Simple, fast deployment of network and security.
Zero touch provisioning.
Common cloud-delivered security policy.

Primary Cisco Products

Cisco SD-WAN
Cloud SSE (Cisco Umbrella, Duo, Cloudlock)
vManage and ThousandEyes Management

Use cases

Multicloud application access

Enhance business agility with seamless on-premises and cloud-delivered enterprise resources

Needs

Provide a secure, consistent application user experience from any cloud

Cisco solution

Deterministic user experience from any cloud.
Real-time, granular analytics for each application to steer users onto the best-performing path for optimal performance.
Extend the WAN to a public cloud with a single SD-WAN fabric.
Apply consistent policy to cloud workloads.
Meets or exceeds SLAs.
Centralized management and orchestration for remote end points.
Multi-cloud automation.

Primary Cisco Products

Cisco SD-WAN
Cloud OnRamp for SaaS
Cloud OnRamp for Multicloud
vManage and ThousandEyes Management

Use cases

SD-WAN middle-mile networks optimization

On-demand, software-defined middle-mile performance optimization

Needs

Automate connectivity between any Infrastructure-as-a-Service (laaS) environments, sites, or regions.

Cisco solution

Delivers optimized global network by integrating a pre-provisioned private backbone.
On-demand consumption enabling IT providers to accelerate their cloud transformation journey.
Addresses ultra-latency requirements of certain mission-critical applications.
Single pane of glass management.

Primary Cisco Products

Cisco SD-WAN
Cisco SD-WAN Cloud Interconnect with Equinix or Megaport
Cisco SD-WAN Cloud Hub with AWS, Google Cloud, or
Microsoft Azure
vManage and ThousandEyes Management

Cisco Modular SASE

Cisco has all of the building blocks of SASE, available in a build-your-own approach:

SD-WAN powered by Viptela or Meraki
SD-WAN is a software-defined approach to managing the WAN. Cisco SD-WAN connects any user to any application with integrated capabilities for multicloud, security, predictive operations, and enhanced network visibility—all on a SASE-enabled architecture. Cisco SD-WAN enables you to transform your IT infrastructure by delivering network connectivity that’s cloud-agnostic, efficient, and simpler to manage, lowers operational costs, and increases control and visibility across the entire digital service delivery chain.

Cloud security with Cisco Umbrella
Cisco Umbrella unifies multiple security functions in a single cloud service to secure internet access and control cloud app usage from your network, branch offices, and roaming users. Delivered from the cloud with 100% business uptime, Umbrella provides the most effective protection against threats.

Zero Trust Network Access with Cisco Secure Access powered by Duo
Cisco Zero Trust is a comprehensive approach to securing all access across networks, applications, and environments. It protects the workforce, workloads, and workplace. Cisco’s complete zero-trust security model allows you to mitigate, detect, and respond to risks across your environment.

Visibility with ThousandEyes
ThousandEyes is the internet and cloud intelligence platform that enables digitally transforming enterprises that rely on the cloud and internet to see, understand, and improve application experiences for their customers and employees.

Cisco+ Secure Connect**

Cisco+ Secure Connect is a unified, turnkey SASE- as-a-service solution that can be set up in minutes and maintained with minimal effort via a converged platform. Highly attractive to customers with lean IT environments, Cisco+ Secure Connect offers all the benefits of SASE without an up-front investment or set-up.

**Cisco+ Secure Connect is not available through all partners in all regions

For more information on Cisco+ Secure Connect, visit SalesConnect.

Cisco Customer Experience - Services (CX)

We live and work in a new, altered reality. Workforce and workplace transformation is occurring at a previously unheard-of speed. As organizations make the shift to a hybrid environment, their needs and expectations keep changing. It’s no longer enough to just solve the challenges of remote work or to just support a safe office re-entry. Organizations need solutions to enable people to work in mixed mode—moving among working from home, the office, and everywhere in between on any given day or time. Today’s hybrid work coupled with the growing push of secure company data and infrastructure into the cloud is key with Secure Access Service Edge (SASE).

SASE offers an alternative to traditional data-center oriented security by unifying networking and security services into a cloud-delivered service to provide access and security from edge-to-edge—including the data center, remote offices, roaming users, and beyond. SASE architecture benefits are many but are distilled into three major categories:

Simplicity: Simplify daily management by automating threat detection, management tasks, and remediation steps.
Security: Improve your security posture and provide the strongest defense against cyberattacks.
Scalability: Enable fast, flexible, and scalable networking connections with high-performance connectivity for users wherever they are.

Implementing a full SASE architecture is a multi-step journey that is different for every organization, and figuring out the best approach can be tricky. Cisco Customer Experience (CX) provides solutions that include the planning, ease of deployment, and knowledge of transfer that you need to scale your business and provide effective security for users anywhere they choose to work, without degradation in speed, performance, or user experience.

Additional resources:

Partner promotions  and discounts

Partner promotions and discounts

Quick links

Cisco SASE Partner promotional offer

SASE Partner discounts

Partner deal registration for SASE

Earn backend rebates

SASE Specialization

Cisco SASE Partner promotional offer

SASE-XARC-Offer

You can now outpace competition, build momentum with your customers and increase your bookings with these key discount offers.

Incremental discount points stack on top of OIP/TIP and Security Deal Registration and Security Account Breakway where applicable
Incremental discount points to not apply to support line items.
All discounts are for direct/distributor pricing, and all 2-tier partners must negotiate directly with their distributor.

See offer details here.

SASE Partner discounts

All discounts are for direct/distributor pricing, and all 2-tier partners must negotiate directly with their distributor.

Partner deal registration for SASE

Deal Registration is the only way to get the best possible discounts and the most competitive price
Deal Registration protects the pre-sales investments you make when driving specific behaviors (hunting, teaming, finding new technologies)
Helps align and build relationships between you and Cisco Account Managers
Partners who follows this strategy increase their chances of winning deals while increasing margins and profitability

Earn backend rebates

Increase margins with comprehensive back-end VIP incentive and get rewarded with quarterly cash rebates for consistently growing your overall business with Perform Plus when you sell SASE solutions.

VIP Rebates

The SASE promotion combines Enterprise Networking and Security for a cross Architecture VIP Payout

Earn Q4 VIP Kickers of up to 4% for eligible
Enterprise Networking PIDS increasing your VIP Rebate Payout

More on

www.cisco.com/go/vip

Perform Plus

The SASE promotion combines Enterprise Networking and Security for a cross Architecture Payout in Perform Plus of 2%

Earn incremental Security SaaS Portfolio Bonus of 4%

Link to Perform Plus

www.cisco.com/go/performplus

SASE Specialization

Help customers to navigate their SASE journey

As market demand for SASE explodes, customers seek guidance to integrate networking, security and observability functions in the cloud. Earn your SASE Specialization to showcase your expertise and capitalize on this massive opportunity.

The SASE Specialization enables partners to:

Demonstrate intimate knowledge of future networking trajectories and help ensure customers are set up for success
Partner with Cisco, the recognized leader in networking and security, to deliver unmatched SASE solutions
Deliver SASE as a single offer and reap continued rewards with promotions and incentives

Learn more about the SASE Specialization

Copy blocks

Leverage these customer-facing copy blocks on Cisco SASE solutions throughout your marketing materials.

Quick links

General SASE copy blocks

Cisco SD-WAN

Cisco ThousandEyes

Cisco Capital

SASE-General

Partner-to-Customer Copy Blocks

Short (under 50 words)
<Partner Name> built on Cisco SASE converges market-leading networking, security, insights, and visibility across the digital service delivery chain into cloud-centric solutions. Organizations seeking secure and seamless connectivity for anytime, anywhere access to any user, device, or location can be assured of a superior experience.

Medium (under 100 words)
<Partner Name> built on Cisco SASE converges market-leading networking (SD-WAN), security (CASB, FWaaS, SWG, ZTNA), threat intelligence, and visibility across the digital service delivery chain into cloud-centric solutions. Organizations seeking secure and seamless connectivity for anytime, anywhere access to any user, device, or location can be assured of a superior experience.

Long (under 250 words)
There’s no one-size-fits-all approach when it comes to digital transformation. And moving to a Secure Access Service Edge (SASE) architecture is no different. Some organizations will move quickly, while others need to take more measured approach—and we at <Partner name> and Cisco understand that. We can meet you on your SASE journey wherever you are today.

Whether you’re focused on digital transformation, the hybrid work experience, or cloud and edge computing, we will help you reduce complexity and operational cost, while assuring secure and seamless connectivity for your people, places, and things so that your organization stays resilient for whatever comes next.

SASE-General (cont'd)

Partner-to-Customer Copy Blocks

<Partner Name> built on Cisco SASE converges market-leading networking (SD-WAN), security (CASB, FWaaS, SWG, ZTNA), threat intelligence, and visibility across the digital service delivery chain into cloud-centric solutions. Organizations seeking secure and seamless connectivity for anytime, anywhere access to any user, device, or location can be assured of a superior experience with:

Agile connectivity that’s fast and flexible 
Secure access you can trust across every point of service  
Seamless management that’s simpler and predictive

Crucially, we offer simple, flexible deployment and consumption models that meet your unique situation today, and scale with as your business needs change. 

Cisco SD-WAN

Partner-to-Customer Copy Blocks

Short (under 50 words)
<Partner name> with Cisco SD-WAN connects any user to any application with integrated capabilities for multicloud, security, predictive operations, and enhanced network visibility —all on a SASE-enabled architecture.

Medium (under 100 words)
With the continued transition to multicloud and hybrid environments, it has become essential for IT to pivot their networks to support a distributed workforce. <Partner name> with Cisco SD-WAN enables you to transform your IT infrastructure by delivering network connectivity that’s cloud-agnostic, efficient and simpler to manage, lowers operational costs, and increases control and visibility across the entire digital service delivery chain.

Long (under 150 words)
As IT environments have grown overwhelmingly complex and user expectations are higher than ever, we know your IT teams are looking for easier, simpler, and smarter ways to connect, manage, control, and optimize applications and workloads to deliver the experiences users expect. Cisco SD-WAN and <Partner> enable you to address those requirements while delivering a secure and predictable digital experience for your hybrid workforce in secure multicloud environments. They also enable you to build dynamic, smart workspaces, and accelerate the transition to a Secure Access Service Edge (SASE)-enabled architecture.

Cisco ThousandEyes

Partner-to-Customer Copy Blocks

Short (under 50 words)
The shift to SASE is rapidly progressing as it demonstrates its promise of streamlining secure access and security in a cloud-first world. Internet blind spots, however, can undermine the effectiveness of these deployments. < Partner > and ThousandEyes provide end-to-end visibility and actionable insights to resolve issues quickly, ensuring better user experiences.

Medium (under 100 words)
The shift to SASE is rapidly progressing as the approach demonstrates its promise of streamlining secure access and security in a cloud-first world. Internet blind spots, however, can undermine the effectiveness of these deployments.
< Partner > and ThousandEyes provide IT and Ops teams with actionable insights that enable them to quickly resolve incidents, ensuring better end-user experiences. With us, organizations gain end-to-end visibility—from the user to the secure edge to every application. Our customers can monitor the performance of critical SaaS and service dependencies like secure edge Point of Presence (PoP) and DNS servers, making it easy to identify the cause of any issue.

Long (under 150 words)
The shift to SASE is rapidly progressing as the approach demonstrates its promise of streamlining secure access and security in a cloud-first world. Internet blind spots, however, can undermine the effectiveness of these deployments.
< Partner > and ThousandEyes provide IT and Ops teams with actionable insights that enable them to quickly resolve incidents, ensuring better end-user experiences. With us, organizations gain end-to-end visibility—from the user to the secure edge to every application. They can see L3 hop-by-hop underlays from remote users and SD-WAN sites to the secure edge, and from the secure edge to application servers. Moreover, our customers can monitor their SaaS application performance and service dependencies like secure edge Point of Presence (PoP) and DNS servers, making it easy to find the root cause of any problem.

Cisco Capital

Partner-to-Customer Copy Blocks

Short (under 50 words)
Legacy infrastructures were never designed to support a decentralized and distributed workforce. <Partner> and Cisco offer flexible payment solutions you can leverage to accelerate Cisco SASE projects to securely connect users, systems, endpoints, and remote networks, without your budget holding you back. You can spread the costs over time, usually without an upfront investment.

Medium (under 100 words)
Legacy infrastructures were never designed to support a decentralized and distributed workforce. <Partner> and Cisco offer flexible payment solutions you can leverage to accelerate Cisco SASE projects to securely connect users, systems, endpoints, and remote networks, without your budget holding you back. You can spread the costs over time, usually without an upfront investment. Get the unified view of network and security operations you need to identify and resolve issues today by combining all your technology purchases into one consistent payment and alleviating budget constraints, with the goal to accelerate your Return on Investment.

Long (under 150 words)
Legacy infrastructures were never designed to support a decentralized and distributed workforce. <Partner> and Cisco offer flexible payment solutions you can leverage to accelerate Cisco SASE projects to securely connect users, systems, endpoints, and remote networks, without your budget holding you back. You can spread the costs over time, usually without an upfront investment. Get the unified view of network and security operations you need to identify and resolve issues―today by combining all your technology purchases into one consistent payment and alleviating budget constraints, with the goal to accelerate your Return on Investment. This way, you can better manage your cash flow and preserve your cash for other priorities by spreading payments over three to five years—whatever works best for your business. In addition, you can incorporate your hardware into the technology lifecycle and accelerate technology adoption with refresh options. These flexible options allow you to have a predictable payment schedule that accelerates Cisco SASE adoption.

Social media kit

Social media kit

Leverage the graphics, copy, and suggested assets to promote SASE and content offers on your social channels.

Quick links

Global Networking Trends Report: The State of SASE

IDC White Paper - The Business Value of Cisco SD-WAN

Upgrade to Catalyst 8000 offer

Suggested social image

Download Images

Email copy

Leverage these emails to create a multi-touch email journey to nurture your customers and help them understand the benefits of SASE solutions.

Quick links

Global Networking Trends Report: The State of SASE

IDC White Paper - The Business Value of Cisco SD-WAN

Cisco SASE infographic

Cisco SASE Bundle offer

Upgrade to Catalyst 8000 offer

Global Networking Trends Report: The State of SASE

Use this email to provide your customers with trends and expert insights on the state of Secure Access Service Edge and considerations as they plan their SASE journey.

Subject line

Networking Trends Report: The future of SASE and the role of SD-WAN

Body copy

Hybrid work and hybrid cloud adoption are driving more organizations to adopt an IT strategy that delivers secure and seamless connectivity to any application, over any network, from any location or device. SASE integrates networking and security functions into a unified, cloud-centric solution or service.

Discover the latest trends and insights surrounding SASE, with data from multiple market surveys and perspectives from industry analysts and experts. This report will help you find the right SASE model to address your hybrid work demands.

CTA and suggested asset

Read report: Global Networking Trends Report

IDC Report: The Business Value of Cisco SD-WAN

Use this email to help drive awareness of Cisco SD-WAN with third-party quantitative and qualitative data from leading analyst research firm, IDC.

Subject line

The Business Value of Cisco SD-WAN

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We commissioned IDC to conduct a study which found that organizations are realizing significant value from using Cisco SD-WAN to simplify WAN management and optimize their networks for IT and business operations. Those benefits can generate average annual value of USD $4.53 million per organization and USD $45,100 per 100 internal users, according to IDC calculations.

Explore this complimentary IDC White Paper that details the benefits to Cisco SD-WAN customers, including:

402% ROI over five years
15.6 months to payback
39% lower total cost of operations
38% more efficient network management

Customer sharable content

Use these sharable content and assets as drive-to's in your outbound/inbound marketing activities, or as inspiration in building your own assets.

Infographics

E-books

At-a-Glances and Solution Overviews

Promotions and trial offers

Videos

Third-Party, Analyst, Industry, Thought Leadership

Blogs

View Shareable Content in MVC

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Marketing Velocity Central (MVC)  quick links + other resources

Quick links + resources

Secure Access Everywhere with Cisco SASE MVC Campaign

Access the campaign in Marketing Velocity Central to take advantage of digital tactics, downloadable assets, and more.

Access the MVC campaign

Unified Experiences Learning Journey for Cisco Partners
Transform Infrastructure Partner E-book
Spend 37 minutes and complete the Unified Experiences Learning Journey for Cisco partners.
Differentiate and learn how to position business outcomes and simplify the IT experience for your customers. And earn Shogun rewards!

Additional SASE campaigns to fit your target opportunity

SASE Sales Resources

It's important that your marketing efforts are aligned to your organization's sales priorities. Leverage these sales resources to ensure alignment and weave in components for bottom-of-funnel activities.

Key Sales Resources:

Cisco CX Resources

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