Partner Benefits
The award-winning Cisco Channel Partner Program offers our value-added resellers (VARs) solutions, training, tools, and support to help accelerate profitability and grow their businesses with Cisco.
View the Partner Programs Guide or reach out to your distributor for guidance and additional details.
Discounts
Opportunity Incentive Program (OIP) – supports partners who invest in developing net-new opportunities for Cisco.
Teaming Incentive Program (TIP) – promotes early sales cycle engagement with Cisco.
Account Breakaway – rewards partners for finding and developing opportunities to sell our latest solutions.
Migration Incentive Program (MIP) – encourages returns (and corporate responsibility) when partners migrate customers to our latest technologies as part of a refresh.
Not for Resale (NFR) – offers generous discounts on products used in non-revenue-generating activities.
Solution Technology Integrator (STI) – enables strategic industry partners to access and integrate our hardware, software, and services easily into their own solutions.
Rebates
Perform Plus - global incentive that rewards partners for growing their overall product business. Additional bonuses are available for those selling across architectures and focusing on small and midsize customers.
Overall Growth Incentive Rebate - rewards you with a cash rebate, up to 2%, for growing your overall product Cisco business.
Cross-Architecture Bonus - rewards you with an additional cash rebate, up to 1.25%, for expanding your customer footprint by selling Enterprise Networking & Security solutions.*
Mid-Size & Small Bonus - rewards you with an additional cash rebate, up to 5%, for focusing your growth on mid-size and small customers.*
*The Overall Growth Incentive Rebate must be achieved in order to be eligible for the Cross-Architecture and the Mid-Size & Small bonuses. Bonuses are based on year-over-year quarter-over-quarter growth.
Rewards
Lifecycle Incentive Program - rewards partners who successfully drive software activation and adoption, and who expand existing deals into new opportunities.
Use (Activate) Incentive - we migrated and evolved the VIP Activation Bonus, which now includes: - Fixed incentive payments that increase as you scale activation - Quarterly payments Additional use cases and modified proof-of-performance requirements for Cisco DNAC
Adopt Incentive - we evolved the Adopt Incentive, which rewards you for driving adoption success, to now include: - Tiered model: invest and perform to earn more incentives - Performance metrics
Solution Starter - rewards partners for taking the first steps in onboarding and implementing customer equipment.
Customers are increasingly moving to software as a service (SaaS) and recurring offers that let them work with trusted providers like you to enable their digital transformation. This presents a tremendous opportunity for you.
Why invest in a Customer Success practice?
• Increase customer loyalty/stickiness • Offer your own high-margin professional services • Differentiate with new lifecycle offers • Increase incremental revenue with cross-sell/upsell opportunities • Improve renewal rates & revenue predictability • Earn incentives throughout the lifecycle Learn more
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