Press release

Create attention-grabbing announcements for the press and analysts to promote your Cisco partnership role and level. Your Cisco Specializations, especially Solution Specializations, along with your unique capabilities, are important to your customers. Use your press release to highlight these accomplishments.

Introduction

Press release

Use our press release example with copy blocks for each Cisco partnership level and role.

Take advantage of this high-level content and adapt it to your needs.

Press release copy blocks

Use your headline and subhead to grab attention and emphasize the major objective of your press release.

Topic	Example
Headline Provide a headline that grabs attention and highlights your achievement.	<Company> Achieves Cisco <Role> <Level> OR <Company> Renews Cisco Partnership Worldwide
Sub Head Create a subhead that provides more information about your company’s capabilities.	<Company> Joins Ecosystem of Trusted Cisco Partners OR Integrator: <Company> is trusted to build and deploy customer solutions on Cisco's leading technology while providing expertise solve unique business challenges Provider: <Company> delivers cloud and managed service solutions powered by Cisco so companies can spend less time on IT and more time on business Developer: <Company> creates unique solutions using our products, software, and services, combined with Cisco’s industry-leading technologies Advisor: <Company> helps solve complex business challenges, based on our deep industry knowledge and Cisco’s industry-leading technologies

Use your first and second paragraphs to introduce your partnership with Cisco and to emphasize your achievements. This information tells your customers about your skills and services, and emphasizes that Cisco is behind you. Be sure to include your capabilities based on Cisco Solution Specializations.

Topic

Example

First Paragraph
Introduce your achievement (new partner) or recertification (existing partner). Include specific achievements such as capabilities and specializations.

<Company> announced today that it has been officially designated as a Cisco partner, a distinction indicating that the company has satisfied the rigorous personnel, support, and specialization requirements to achieve Cisco’s <level> level. In recognition of this accomplishment, is identified as a Cisco® <level> <role> in the Cisco Partner Finder.
OR
Integrator:
<Company> announced today that it has been officially <designated/renewed> as a Cisco® <level> Integrator partner, demonstrating the strength of our technical capabilities and commitment to customer success when designing, implementing, and operating contemporary Cisco-based solutions. <Company> has also earned <list capabilities and specializations>.
Provider:
<Company> announced today that it has been officially <designated/renewed> as a Cisco® <level> Provider partner, a distinction indicating that it delivers managed services expertise with Cisco's innovative cloud-based networking, security, and collaboration technologies. <Company> has also earned <capabilities and specializations> and offers <list Cisco Powered Services>.
Developer:
<Company> announced today that it has been officially <designated/renewed> as a Cisco® <level> Developer partner, a distinction indicating that the company offers unique solutions using <products, software, and services>, combined with Cisco’s industry-leading technologies. <Company> has the Cisco DevNet Specialization as well as <list other capabilities and specializations>.
Advisor:
<Company> announced today that it has been officially <designated/renewed> as a Cisco® <level> Advisor Partner, demonstrating the strength of their consulting capabilities and commitment to help to solve complex business challenges, based on their deep industry knowledge. <Company> has also earned <list capabilities and specializations>.

Add one or two quotes from executives at your company explaining why the Cisco partnership is important to you and your customers. Show your company’s excitement at achieving your milestone with Cisco.

Topic

Example

Executive Quote
Add a quote that supports the main message about the value of your partnership with Cisco.

Include a quote from one of your executives.

Also include a customer quote if possible.

Integrator:
"We're proud to be a Cisco <level> <role>, as this designation further demonstrates the level of Cisco expertise our teams bring to the table when helping our clients overcome their most significant business challenges," said <name and title>. "We want to understand our customer's challenges and key business objectives, and create solutions that solve those issues and push their businesses forward."
Provider:
“<Company> is proud to announce our achievements in the Cisco Partner Program. We appreciate the advanced training we were provided, especially having renewed our Cisco Powered services designations in <list Cisco Powered Services>,” stated <name and title>. “Our customers have peace of mind that they can easily and securely work together regardless of their location.”
Developer (for Webex):
“We are thrilled to expand our partnership with Cisco as we continue to advance <company> technology and Cisco technology," said <name and title>. “Going deeper with Webex helps employees seamlessly collaborate internally and with customers and partners from anywhere and on any device. These new and enhanced integrations will make the Webex experience even more secure and frictionless while ensuring a business’ content and communication doesn’t fall into the wrong hands.”
Advisor:
“We’re working with Cisco to plan for how organizations will maintain business continuity while undergoing their business transformation," said <name and title>. “We hit the ground running and have built a strong foundation that includes multiple new digital capabilities for our customers. Cisco represents one of our most valued partnerships and we feel privileged to steer our efforts in supporting our customers to achieve their most critical business goals.”

Use your final one to two paragraphs to summarize your message and explain in more detail how the Cisco partnership helps your customers.

Topic

Example

Summarize Your Message
Add one or two paragraphs that summarize your achievement and the value of your company.

Achieving Cisco Certifications, Authorizations, and Specializations positions <company> among the industry's elite organizations with the most in-depth skills and demonstrated success in supporting mission-critical initiatives with technology.

The Cisco Partner Program helps partners build the sales, technical, and Lifecycle Services skills required to deliver Cisco solutions. Through specializations and certifications, Cisco recognizes our expertise in deploying solutions based on Cisco advanced technologies and services. The program demonstrates a partner’s technology skills, business practices, customer satisfaction, pre-sales and post-sales support capabilities, and other critical factors that customers consider when choosing a trusted partner.

Backed by Cisco, <company> will help you change how your organization plans and manages your complete technology lifecycle, including acquisitions, upgrades, moves, and dispositions.

About <Your Company>

Adding a heading and provide a one paragraph description of your company. Most companies have a standard description that they use in their press releases.

Press Contact Information