Blog

Blogs are an effective way to promote your message. A blog on your Cisco partnership should provide additional details about your capabilities and expertise, and the value they deliver to your customers. You can also add a call to action with a link to your blog in other media including press releases, social media, and email.

Introduction

Blog

Using our best practices, copy blocks, and your additional content, create a blog that demonstrates your unique capabilities and expertise.

Go to Marketing Velocity to learn how to create an effective blog.
Use the example and copy blocks that follow to create your own blog of about 500 to 700 words.
Include images or even video where possible to draw attention to your blog.

Blogging best practices & sample content

Title & paragraph 1

Title
Create a title that is catchy and interesting, while being descriptive. Think about what your customer or prospect wants to know about you.

Title examples:
- Cisco <Level> <Role>: Delivering World-Class Customer Experiences
- <Company> + Cisco: Transforming the Future Together
- Partnering with Cisco to Deliver the Future Through Technology

Paragraph 1
Set up the business case for why partnering with Cisco is important for your customers, and what makes you unique in that partnership.

Since 2020, the world has watched as organizations that embraced digital transformation were able to quickly pivot to remote work and to communicate effectively with their customers, all while demonstrating tremendous growth. Those that were less prepared suffered as they tried to adapt as quickly as possible. Global events of the last few years have underscored the importance of business agility and flexibility. McKinsey research indicates that organizations across the globe are now doubling down on digital transformation by accelerating some of their longer term strategies to the immediate future. It’s more important than ever to the find the right technology partnerships to accelerate your digital transformation because when the next big global event occurs, as it most certainly will, we all need to be ready.

Blogging best practices & sample content

Subheading & paragraph 2

Subhead
Encourage your readers to continue reading because you have important information that they need.

Subhead examples:
- <Company> + Cisco: Transforming your future together
- Solving business challenges without sacrificing security
- Addressing the shifting IT priorities
- Bringing the benefits of Cisco to your IT solutions

Paragraph 2
Introduce your announcement and explain why it’s shareworthy. Be specific about what this will allow you to do for customers/prospects.

Integrator:
<Company> is officially <designated/renewed> as a Cisco® <level> Integrator partner, demonstrating the strength of our technical capabilities and commitment to customer success when designing, implementing, and operating contemporary Cisco-based solutions. <Company> has also earned <list capabilities and specializations>.
Provider:
<Company> is officially <designated/renewed> as a Cisco® <level> Provider partner, a distinction indicating that we deliver managed services expertise with Cisco's innovative cloud-based networking, security, and collaboration technologies. <Company> offers <list Cisco Powered Services offered>, as well as <list capabilities and specializations>.
Developer:
<Company> is officially <designated/renewed> as a Cisco® <level> Developer partner, a distinction indicating that we offer unique solutions using <products, software, and services>, combined with Cisco’s industry-leading technologies. <Company> has the Cisco DevNet Specialization as well as <list other capabilities and specializations>.
Advisor:
<Company> is officially <designated/renewed> as a Cisco® <level> Advisor partner, demonstrating the strength of our consulting capabilities and commitment to help to solve complex business challenges, based on our deep industry knowledge. <Company> has also earned <list capabilities and specializations> .

Subhead
To encourage readers not to skim, be concise about what they will learn in the following paragraph.

Driving premier customer experiences

Blogging best practices & sample content

Paragraph 3 & customer quote

Paragraph 3
Provide some background about how your Cisco partnership positions you to deliver customer business outcomes, such as making your customer more agile, faster, and smarter. Explain how you understand their pain points, and how you’ll help them address those pain points.

As a Cisco <level> <role>, our team has access to technology, training, support, and certifications that address some of the most pressing business challenges we all face today such as agility, performance, and fast time to market. We can provide the people, processes, tools, and data that support your goals during each phase of your technology lifecycle journey. No matter where you are, whether you’re getting started, ramping up, or renewing, we’ll help you when and where you need to earn your trust and grow your business.

Customer Quote
This is a good place for a proof point, which can be a customer quote, a short introduction to a success story (with a link), an embedded success story video, and so on.

“We’ve been working with <company> for several years now. The level of service and solution expertise they provided was instrumental in allowing us to realize a 10% growth in customer retention despite our call center shifting to a remote model.”

— Chris Doe, Head of IT at XYZ and Associates

Blogging best practices & sample content

Subheading & paragraph 4

Subhead
Readers often simply skim content. To encourage them to read versus skim, be concise about what they will learn in the following paragraph.

Get the expertise that gives you <insert your unique value proposition>. We’ll give you more time to focus on what's most important - your customers. Work with the experts that know your business and can deliver.

Paragraph 4
Explain other ways that your Cisco partnership helps you deliver exceptional results for customers, using your own unique capabilities and successes.

Make your customers feel like they’re part of your Cisco partnership so they feel good about working with you and Cisco

Shifting business and technology priorities have been compounded by uncontrollable forces over the last few years. In the wake of work from home, supply chain issues, healthcare shortages, and more, these challenges gained momentum.

Through our partnership with Cisco and customers like you, <company> alleviates technology challenges while enhancing premium customer and employee experiences. Why? <add your unique value proposition here>

Blogging best practices & sample content

Paragraph 5 & Conclusion

Paragraph 5
Speak more specifically to exactly what your solution does for customers, such as how your specializations and your team skills make things easier, faster, better, and less costly.
Tip: Use bullets to make it easier to read your blog.

As a Cisco <level> <role>, <Company> provides solutions built on Cisco technologies and provides the expertise to deliver these benefits:

<Benefit 1>
<Benefit 2>
<Benefit 3>
<Benefit 4>

Conclusion and Call to Action
Provide a high-level summary of your main points. Then include a call to action such as:

Learn more
Contact us
Attend a webinar
Download an asset
Sign up for a newsletter

As a Cisco <level> <role>, we’re excited to bring these benefits and more to our customers. We look forward to working together to evolve your business transformation strategy with Cisco. We’d love to meet you! Learn more about our <solution offerings> and <contact us> to start a conversation.