Email

Send emails to capture your customers’ attention. Use a compelling subject line and headline with an image that highlights your partnership with Cisco. You can send weekly emails as part of a campaign or have your individual sellers send a more personal note. Go to Marketing Velocity Central to find banners and signatures.

Introduction

Email

Every customer touch is important. Email is a great way to reach your customers and potential customers directly. The use of co-branded headers and signatures will help amplify your message.

Review and use the copy blocks for up to three emails. Personalize each email by describing your unique capabilities and expertise.
Then, visit Marketing Velocity Learning to check out how to upgrade your email marketing skills.
Check out Advanced Email: Email Design for the Next Decade and Advanced Email Marketing: Segmentation and Automation.
Finally, revisit Marketing Velocity Central to execute emails with your new banner and signature.

Anatomy of an email

Subject

Body

Call to action

1. Create a short email subject that will make your reader want to open your email.

2. Use a co-branded banner to draw more attention to your email so your customer keeps reading.

3. Add one or two paragraphs to announce your partnership and why it’s important to your customer.

4. Include a call to action such as add a link to your press release or blog. Better yet, ask your customers to attend a webinar or meet with you directly.

5. Use a co-branded signature or your own company signature.

Your first email

Use your first email to introduce your partnership with Cisco and explain how that partnership helps your customers in their digital transformation journey.

Topic	Example
Subject Provide a short Subject that grabs attention and highlights your achievement.	Cisco is our digital transformation partner of choice
Banner Headline Create a headline that grabs attention and provides more information about your announcement.	Let’s transform the future together
Body Use the body of your email to describe your partnership with Cisco and the benefits that it brings to your customers.	Integrator: <Company> is pleased to announce that we have been officially <designated/renewed> as a Cisco® <level> Integrator partner, demonstrating the strength of our technical capabilities and commitment to customer success when designing, implementing, and operating contemporary Cisco-based solutions. <Company> has also earned <list capabilities and specializations>.. Provider: <Company> is pleased to announce that we have been officially <designated/renewed> as a Cisco® <level> Provider partner, a distinction indicating that we deliver managed services expertise with Cisco's innovative cloud-based networking, security, and collaboration technologies. <Company> offers <list Cisco Powered Services offered>, as well as <list capabilities and specializations>. Developer: <Company> is pleased to announce that we have been officially <designated/renewed> as a Cisco® <level> Developer partner, a distinction indicating that the company offers unique solutions using <products, software, and services>, combined with Cisco’s industry-leading technologies. <Company> has the Cisco DevNet Specialization as well as <list other capabilities and specializations>. Advisor: <Company> is pleased to announce that we have been officially <designated/renewed> as a Cisco® <level> Advisor partner, demonstrating the strength of their consulting capabilities and commitment to help to solve complex business challenges, based on their deep industry knowledge. <Company> has also earned <list capabilities and specializations>. All Roles: As a Cisco <level> <role>, our team has access to technology, training, support, and capabilities that address some of the most pressing business challenges we all face today such as agility, performance, and fast time to market. We can provide you with the people, processes, tools, and data that support your goals during each phase of your technology lifecycle journey. No matter where you are, we’ll help you when and where you need to earn your trust and grow your business.
Call to Action	Click <blog link> to learn more about our partnership with Cisco.

Your second email

Use your second email to explain why your company has the expertise to deliver a customer's desired business outcomes. Be sure to align your capabilities to specific customer problems and how you help solve those problems.

Topic	Example
Subject Provide a short Subject that grabs attention and highlights your achievement.	We’re experts at delivering <your solution/business outcome>
Banner Headline Create a headline that provides more information about your announcement.	So you can focus on your customers rather than IT
Body Use the body of your second email to explain why you’re the experts that can deliver solutions. Include links to other assets, such as your blog.	The last few years has underscored the importance of business agility and flexibility. It’s more important than ever to the find the right technology partnerships to accelerate your digital transformation because the world continues to change, and when the next big global event occurs, as it certainly will, we all need to be ready. As a Cisco <level> <role> partner, we’re uniquely positioned to make you the most agile company possible, so you can deliver the products and services that your customers need.
Call to Action	Click <link> to learn more about how we can help you achieve your goals and grow your business.

Your third email

Use your third email to emphasize your major value proposition to your customers. Be sure to align your capabilities to specific customer problems and how you help solve those problems.

Topic	Example
Subject Provide a short Subject that grabs attention and highlights your achievement.	Building premium customer experiences
Banner Headline Create a headline that provides more information about your announcement.	Our partnership with Cisco makes us better at solving your customer experience challenges
Body Use the body of your third email to reiterate your major value propositions for your customers. Include links to other assets and content on your company website.	Shifting business and technology priorities have been compounded by uncontrollable world events. In the wake of work from home, supply chain issues, and healthcare shortages and more, these challenges gained momentum. Through our partnership with Cisco and customers like you, <Company> alleviates technology challenges while enhancing premium customer and employee experiences. Why? <add your unique value proposition here>
Call to Action	Click <link> to learn more about how we can help you with your digital transformation to deliver the optimal customer experience.