The benefits

Learn why you should partner with Cisco to tell customers' stories

Expand your reach and grow your business

Real-life stories are uniquely powerful tools for you, for Cisco, and for all our customers. They paint an authentic vision of the power of technology and of our partnership.

The combination of your offerings and expertise paired with Cisco solutions is a major value-add to customers, and when we partner to engage customers to tell their success stories to their peers, we increase market visibility and generate new business for both organizations.

Spotlight your innovation

Be featured in the customer's story, showcasing your innovation, industry knowledge, and differentiation in the market

Gain exposure to new prospects

Reach new prospects when the customer's story, highlighting your innovation with Cisco solutions, is promoted to Cisco's expansive audiences

Take advantage of free marketing

Leverage our well-established storytelling engine at Cisco to create a story at no cost to you

Be recognized amongst other Cisco partners

Gain positive industry recognition from your peers

“Partnering with Cisco to tell our customers' stories gave us access to a world-class marketing engine. We were able to quickly produce great content and reach a wide audience. Most importantly, by associating our solutions with Cisco, and offering a combined value proposition, we raised the profile and credibility of STANLEY Healthcare.”

- Steve Elder, Director of Communications, STANLEY Healthcare

Showcase the customer's success

Think not only what co-storytelling could do for you, but what it could do for customers.

Elevate the customer's personal profile

Customers can showcase their innovation and competitive use of technology, highlight the strength of their partnerships, and build their personal profile in the industry

Build up the customer's network

Customers can gain access to a community of tech experts and learn from their peers on how they are solving industry problems

Increase the customer's brand visibility

Customers can increase recognition of their brand by association with you and with Cisco, helping to boost their brand score

Leverage Cisco’s global social network of more than 8 million technology enthusiasts.*

Cisco is the 15th top Global Brand on Interbrand’s best global brands.

*Cisco’s social following as of September 2022