Companies that provide applications to deliver customer experiences see benefits such as increased customer loyalty, less investment required for marketing and promotions and customer relationship monitoring – not to mention driving engagement with their brand.
Seventy-two percent of people say they are grateful to brands that invested in digital during the pandemic so they could access the services they rely on. And sixty-seven percent say some brands have gone above and beyond with the quality of their digital services. They value this and say it has impacted their loyalty to the company.*
Shopping on mobile apps grew ten percent year over the course of the year in 2022. Coupons and reward apps were breakout players in the US, UK, Australia and Germany so far in 2023.**
In short, customers are expecting more of their favorite brands to deliver new and innovative application experiences. They’re expecting more personalised experiences, and they’re expecting more loyalty rewards and more coupons. Those who deliver this will continue to thrive.
*Appdynamics
**Data.ai