Applications have the power to transform a business – create new business models, go after new revenue streams, even revolutionise the customer experience of an entire business sector. Applications are the brand – and the user experience can make or break the brand.
Eighty-five percent of people say applications and digital services have become a critical part of their lives.*
Sixty percent of people blame the application or brand when they encounter a problem with a digital service – regardless of what that issue is. And seventy-two percent of people believe it’s the responsibility of the brand to ensure that the digital service or application works perfectly.*
And eighty-three percent of people report having encountered problems with applications and digital services in the past 12 months and most are now far more likely to take actions like switching to a competitor or sharing their negative experiences.*
You only have one shot to provide the perfect customer application experience. You need to make it count.
*Source – 2021 App Attention Index (AppDynamics)