Target Audience

Who are you selling to? When building your campaign and talking about these rocking promotions, we recommend you focus on these customers:1. Existing Meraki customers without Umbrella + Meraki wireless & switching customers inactive in SDWAN. Great opportunity to cross sell and an easy, fast start to your SASE journey.2. Cisco customers inactive in cloud security. Take advantage of the assets developed for this campaign to initiate the conversation about the importance of Cloud Security and SaaS.With the assets provided you can drive your customers digitization and enable them to do things they could not do before - all because of the significant savings and improved productivity they can achieve with the Q1 Security Promotion campaign discounts.Hybrid Work:End user Audiences

Primary: CIO, IT Exec // Secondary: VP of Infra/Ops, security teams and app owners

Primary: People Officer/CHRO // Secondary: People/HR managers

Primary: COO/Ops and Facilities execs // Secondary: Ops and facility managers and real estate managers

Security ResilienceEnd user Audiences

Secure the Enterprise: CIO & CISO

XDR: CISOs as decider, SecOps/ITOps/NetOps as influencers

Zero Trust: CISO, IT Manager, ITOPS as deciders, Security Analyst/Architect as influencers

Secure Connectivity: CIO, CISO, VP of IT, SecOps Director, Director of IT, Network Admin, Network Security Admin