Partner to end-user Marketing Campaigns Assets

Partner to End User Marketing Campaigns Assets

The Cisco Q1 Security promotions are only available for orders placed before 29 October 2022 – so this is a quickfire campaign. To help you seize the market opportunity, communicate the promotions to your customers and drive sales fast, we have created a set of campaign assets to get you off to a rocking start!Get your teams ready to rock these promotions by leveraging these customer assets:

Conversation Starters

Messaging Guide incl. email copy, copy block, social media copy

Co-brandable Partner to end-user banners & website marquee

Conversation Starters

Use this guidance to prepare for calls with customers about Cisco Security Solutions and promotions. Leverage these conversation starters alongside the other content provided in this campaign kit to get the full story to share with your customers.Cisco Q1 Security Promotion Overview
The Cisco Q1 Security Promotion Campaign covers selected SKUs from the Cisco SaaS, Meraki and Umbrella portfolio including:

Cisco Secure Access by Duo

Cisco Secure Email Cloud Mailbox & subscription options

Cisco Secure Endpoints/AMP

Cisco Secure Firewall Threat Defense Virtual (NGFWv)

Cisco Umbrella

Cisco Meraki MX

These Security promotions enable you to pursue customers that are looking to upgrade their network to support changing working practices (Hybrid Work), making a turn to a SASE solution, are looking at simplifying their IT Security set up and/or are looking to transition their IT solutions to the cloud.

As there are great discounts available now, until 29 October 2022, there has never been a better time to reach out to your customers and seize the opportunity.

Value of the Cisco Security Platform Approach

Customers want a leading single vendor solution that covers every threat vector

Cisco SecureX helps reduce complexity with a single view of your entire security system

SecureX is a built-in platform experience included with every Cisco Secure product. And its cloud-native so you can start experiencing benefits in 15 minutes

Industry-leading Talos threat intelligence is built into every Cisco security solution to block more threats and keep your customers safer

Customers have the flexibility to choose the security products that work best for them, without compromising protection

Cisco’s security strategy grows with your customers. You can continue build out their security posture as their needs change.

Conversation Starters (Continued)

Quickfire Objections
Cisco is too complex: As a Cisco Partner, did you know that your customers and prospects can see the value of Cisco Security products in their environments before they make the decision to purchase? It has been proven that when a customer sees our products in action their propensity to buy increases by 75-90%. Take advantage of free trials and demos listed at the end of this page to close more Cisco Security deals.I’ll save a ton of money if I buy grey-market:
I understand you want to save money, but grey market isn’t worth the risk. You may be using stolen goods, not have a license or be eligible for support, you may be using fake or modified hardware, and more.Customer Questions

How many different security vendors are you managing today?

Are you experiencing issues with network capacity and performance?

Are any of your security products integrated?

Can your firewall talk to the rest of your security ecosystem?

How do your users connect to your applications and data?

Tell me about your endpoint security?

What’s in place for your mobile workforce?

How are you controlling access and enforcing the right security protection anywhere users work?

Do you have any concerns about employees’ passwords being stolen or compromised?

How do you get visibility into devices accessing your data and applications?

Do you have insight into any performance issues so you can remediate incidents quickly?

Can you protect yourself from traffic your current firewall can’t see?

If a cyber-attack was to occur, where would you start?

When is the last time you had a security health check?

What’s most important to you when it comes to protecting your business?

Free Trials – Top Tip!For your customers that are not ready to place an order before end of October 2022, and take advantage of great discount, you might consider showing them the value of Cisco Security products in their environments before they make the decision to purchase. It has been proven that when a customer sees a Cisco solution in action their propensity to buy increases by 75-90%. Take advantage of these resources to close more Cisco Security deals.

Leverage free Cisco Security demos via dCloud

Deliver a POV

Cisco Meraki Trial

Cisco Secure Firewall Health Check

Cisco Umbrella 14-day Free Trial

Cisco Secure Access by Duo Free Trial

Cisco Secure Endpoint Free Trial

Cisco Cloud Mailbox Defense Free Trial

For more information on partner programs, enablement, promotions, and news please visit our Selling Security website.

Messaging GuideUse the sample copies below to send direct communications to your customers covering all the Cisco security solutions discounted in this promotion. You may wish to adapt the copy to include the specific discount percentages your distributor is offering.

Sample Email Copy
Can be adapted with your preferred discounts you plan to pass on to your customers

Subject line: Big savings on Cisco Security SaaS Solutions and Meraki MX & Umbrella until October 29, 2022

Dear <name>

Act now to get special discounts on Cisco Security SaaS solutions and Meraki MX & Umbrella!

Keeping your network, devices and employees safe, with the realities of today’s workplace can be a real challenge! Remote and roaming users, cloud-based apps, and insecure networks are all leaving the door open to attacks like phishing, ransomware, and malware.

There has never been a better time to invest in getting your business operations fighting fit – whether you are looking at moving your applications to the cloud, get your organization ready to deploy SASE or optimize your hybrid work set up Cisco has the perfect solution for you.And now you can benefit from big discounts when you order before 29 October 2022.

Sample Copy Block

For newsletters and webpages

Keeping your network, devices and employees safe, the realities of today’s workplace can be a challenge! Remote and roaming users, cloud-based apps, and insecure networks are all leaving the door open to attacks like phishing and malware. There has never been a better time to invest in getting your business operations fit! Whether you are looking to simplify your security, prevent attacks or reduce response time, protect remote users, email network or application security, scale operations or secure endpoints, Cisco has the right products for you at a great discount. Big savings available on Cisco Security SAAS Solutions and Meraki MX & Umbrella until 29 October 2022.

Messaging Guide (Continued)

Sample Social Copy

To raise awareness on social channels

Malicious attacks are always on the rise. #Cisco Secure gives you a simplified solution with improved network agility and cost savings, keeping you safe from the many threats coming your way. Don’t miss out on our great Meraki, Umbrella and Security SaaS promotions until 29 October.
Are security attacks holding you back? #Cisco Secure helps solve many challenges you might be facing in today's threat landscape. With a simplified security platform, you can help you outsmart threats. Now at a compelling price until 29 October.
A solution that grows with you, means you are free to make decisions without security setbacks. With #Cisco Secure your business can reach its full potential. Check out our latest Security SaaS, Meraki and Umbrella promotions now – offer ends 29 October.
Simplified security platform. Shorter time to threat detection. That’s Cisco Secure - a security portfolio that doesn’t hold you back from reaching their business potential. Take advantage of big discounts available now on #Cisco Security SaaS solutions, Meraki, and Umbrella until 29 October.
#Cisco SecureX takes you from overwhelmed to empowered. Go from one or two people doing everything, to an integrated and open platform that does the legwork for you. Check out our latest Cisco Security SaaS, Meraki, and Umbrella promotions today! Offer ends 29 October.

Co-brandable Assets

Co-brandable Partner to end-user banners (in two sizes 300x250 / 414x125), website marquee and source files so you can adapt as you wish. Please ask your Distributor to provide the assets.