To help you seize the market opportunity, communicate the promotion to your Partners and drive sales fast, we have created a rocking campaign kit, available on Marketing Velocity Central. Get your teams ready to rock these promotions with these great assets:
Campaign kit including: campaign overview, conversation starters/FAQ, messaging guide (sample copies for web/email/social), solution overview.
Promotion overview including all details on promotions and discounts. Available on Marketing Velocity Central (MVC).
Co-brandable Distributor to Partner banners (in two sizes 300x250 / 414x125), website marquee and the source files so you can adapt as you wish. Available on Marketing Velocity Central (MVC).
Campaign kit including: campaign overview, partner to customer conversation starters, partner to customer messaging guide (sample copies for web/email/social), solution overview
Co-brandable Partner to end-user banners (in two sizes 300x250 / 414x125), website marquee and source files so your partners can adapt as they wish. Available on Marketing Velocity Central (MVC).
Please download the co-brandable assets and share with your partners together with the campaign kit. Your partners do not have access to the campaign folder, therefore please share the assets to get them off to a rocking start!
This is a quick reference guide for your sellers and telemarketers who engage with your Partners. It provides a high-level overview of the campaign, objection handling, conversation starters and key campaign information.
Use this guidance to prepare for conversations with your Partners about the Rocktober promotion and campaign, including answering their top questions and objections. Note that Cisco can’t provide any guidance on discount specifics that are set by you.
Right now, businesses large and small are urgently looking at how to defend against threats and safeguard the most vital aspects of their business – quickly, at anytime, anywhere. They have transformed their operations to keep pace with the realities of today’s increasingly digital workplace. Remote and roaming users, cloud-based apps, and insecure networks are all leaving the door open to attacks like phishing and malware.
There’s never been a better time to support them to protect the integrity of business amidst unpredictable change and drive your profitability at the same time. That’s why from now until the end of October, Cisco and are offering big discounts on a range of Security SaaS solutions, Meraki & Umbrella that you can use to drive your profitability:
Customer relevance: Looking at the IDC’s Hybrid Work Maturity Study they say that 45% of business and technology leaders say secure remote and hybrid work models will be an embedded part of accepted work practices moving forward and 93% are planning to maintain or increase spending in this area for 2022. End to end security is what keeps in-office and at-home workers safe and protected.
Availability: we’ve selected SKUs for Rocktober that we expect you’ll be able to source without lead times.
Support: Cisco is providing a kit of marketing and sales enablement content on Marketing Velocity Central to help you capture the opportunity. Cisco also has installed-base data available to you through Cisco Ready that will help you target specific customers that have end of life equipment to refresh.
Cisco SecureX: Cisco SecureX is included with every Cisco Secure product. Customers of all sizes can realize the same benefits and outcomes by utilizing Cisco SecureX. But why do you need a security platform that’s built into the Cisco Secure portfolio?
Your teams need simplicity: You don’t want to spend more time and talent integrating your investments. You want an integrated and open platform that simplifies your existing ecosystem and is interoperable with third-party solutions. Cisco SecureX will reduce the complexity from juggling multiple security tools with an integrated and open platform.
Your teams need visibility: To counter attacks and stay compliant, you need answers in one unified view, not isolated alerts. Gaining contextual awareness across your security ecosystem helps your team share and coordinate response faster. With Cisco SecureX you will get unified visibility in one view, to quickly counter attacks and stay compliant.
Your teams want to be efficient: Evolving from manual to automated workflows with a few clicks results in faster remediation with better precision. To gain efficiency, isn’t it essential to eliminate the friction and repetition in your processes? That just makes sense because you can lower your on-going costs. Save time and collaborate across teams by reducing manual processes with automation. Your teams want to be a step ahead: When you own a Cisco security product, you’re automatically harnessing the power of Talos threat intelligence, which Cisco integrates into every solution. Cisco Talos Intelligence Group is one of the largest commercial threat intelligence teams comprised of world-class researchers, analysts, and engineers. These teams are supported by unrivalled telemetry and sophisticated systems to create accurate, rapid, and actionable threat intelligence for Cisco customers, products and services. Talos defends Cisco customers against known and emerging threats, discovers new vulnerabilities in common software, and interdicts threats in the wild before they can further harm the internet at large.
Cisco isn’t price-competitive in security: Cisco has always been a premium brand with a strong reputation for reliability and security and a history of leadership in analyst ratings and marketshare. We recognise that it can be challenging to sell a premium brand. These additional discounts will help in competitive deals. Don’t forget you can also take advantage of Cisco Capital to improve customer affordability and also access the Cisco Global Competitive War Room for free, fast deal support.
How do the discounts work?: Cisco and review promotions and pricing every quarter. Rocktober brings together discounts on a range of popular yet available SKUs. Some of these are new (like Meraki & Umbrella), some are continuations of previous offers. The point is these discounts are more relevant than ever and there’s no guarantee they will continue past October.
With the discounts expiring in October, I don’t have enough time to get deals in: You can use the discounts and marketing/sales content in Rocktober to unblock and accelerate customer conversations you may already have in progress. You can also use the urgency of these discounts to initiate fast-paced deals with smaller, more agile customers who may already be pressured to refresh end-of-life hardware. As the saying goes, you miss 100% of the shots you don’t take.
I already have Security campaigns and sales initiatives in market: You can absolutely use this campaign to augment existing Security-focused campaigns you have in market, adding the discounts into your existing webinars, emails, telemarketing campaigns, etc. Or you can lead with the discounts to drive new interest.
Ask your partners to check out the partner campaign kit. This is their one-stop shop, including answers to questions their customers might have and links to resources they can use for their marketing and sales activities.
A comprehensive guide which includes promotional copy for you to use in your own Partner campaigns to raise awareness of the discounts. This includes copy blocks to add Rocktober to newsletters and your website, sample email copy that can be easily adapted and social copy to raise awareness on your social channels.
For newsletter and landing pages. Right now, businesses large and small are urgently looking at how to defend against threats and safeguard the most vital aspects of their business – quickly, at anytime, anywhere. They have transformed their operations to keep pace with the realities of today’s workplace. Remote and roaming users, cloud-based apps, and insecure networks are all leaving the door open to attacks like phishing, ransomware, and malware.
There’s never been a better time to support them to protect the integrity of business amidst unpredictable change and drive your profitability at the same time. That’s why from now until the end of October, we’re offering big discounts on selected Cisco solutions - from Cisco Security SaaS solutions to Meraki & Umbrella. Check out our latest offers here [insert link]
Can be adapted with your preferred discounts you plan to pass on to your partners
SUBJECT LINE: Big discounts on Cisco Security SaaS solutions, Meraki, and Umbrella until 29 October
Right now, businesses large and small are urgently looking at how to defend against threats and safeguard the most vital aspects of their business – quickly, at anytime, anywhere. They have transformed their operations to keep pace with the realities of today’s workplace, now they need support to protect the integrity of business amidst unpredictable change.
Until the end of October, we’re offering big discounts on Cisco Meraki MX, Umbrella and Cisco’s Security SaaS solutions, including Duo, Secure Endpoints, Secure Email Cloud Mailbox and Cisco Firepower Threat Defense Virtual.
Whether your customers are looking to simplify their security, prevent attacks or reduce response time, protect remote users, email network or application security, scale operations or secure endpoints, Cisco has the right products for you.
This promotion includes: [Delete as appropriate]
Get in touch today to find out more.
To raise awareness on your social channels
