What we heard from you
Marketing Feedback
“We need to get rid of Cisco Language in our Communications”
“We should look at alternatives to “Small” in marketing – perhaps “growing business”
“We need Persona based messaging for Small Businesses”
“We want you to share your end user marketing with us”
“We need localised reference case studies”
“Ecommerce is Key – we need better access to content syndication”
“We want more leads!”
“How about building a customer advocacy model as a quid-pro-quo for the free products”.
“Set up a SB Business Advisory forum/community for partners"
Cisco Designed Portfolio
“We need more pre-defined bundles and combined solutions”
“We need a Cisco Designed Partner value proposition”
“We need Competitive BI on Cisco Designed portfolio to identify gaps and opportunities”
“You need to revise Webex GTM and partner certification/profitability strategy”
“You need to consider a seeding strategy – when a customer buys 1 or 2 SB products (software based to keep the operational and logistics costs down) we offer another SB product FOC for a year”
Deal Registration Process and Pricing Strategy
“Street price (MSRP) is available for Volume SKUs, you need to Invest in channel awareness”
“Remove cisco touches on deal reg process. Automate deal approvals under certain deal threshold”
“Create Service Renewals - automated renewals/ API’s”
“Pricing and margin predictability for Distis/Resellers. Fix discount levels.”
“Fix discounts based on industries and/or verticals”
icon-print-cisco
Created with Sketch.
