The TAM in Small Business is a multi-billion opportunity and growing! Cisco is incenting partners and supporting partner profitability with a mix of components, including instant discount offers, VIP rebates, and recurring software revenues.
Small businesses are looking for partners who can lead them through the unique challenges they face and help them create business value from technology solutions.
Small Business Sales Campaigns are designed to help our distribution partners and their 2T partners take advantage of big market opportunities in the Small Business segment. We offer tailored marketing campaigns and timed offers that should bring great results in your bottom line. Reach new markets faster, accelerate your pipeline, and increase profitability.
Cisco Small Business Sales Campaigns are actually sales motions that are comprehensive, time bound, and partner-driven. They are repeatable offers designed to scale by having 6 distinctive characteristics:
- They address a specific business problem for small business.
- They each have an offer that includes a package or products and/or services, augmented by a
partner and end-user promotion
- They are time-bound so they align with a customer buying cycle of less than 120 days.
- They begin digitally and are followed up with human interaction
