Siam Discovery – The Exploratorium, is the newest and biggest arena of lifestyle shopping destination which encompasses wide-variety and diversified lifestyle specialty stores, provides novel, extraordinary and emotional experiences to visitors, propelling them to discover themselves. Located at the heart of Bangkok, there are more than 80,000 local and international visitors a day. With over 5,000 brands on offer, customers can adopt mix-and-match and personalize products to meet their specific requirements.
Siam Discovery is Thailand’s first hybrid retail destination, which combines a wide range of products, services and activities to address the new lifestyle needs of the millennial generation, as millennials play an important role both today and tomorrow for businesses to market to.
“With digital transformation, our lifestyle became more and more connected to the digital world. Today, the way we shop has changed considerably thanks to digital disruption. Retailers and shopping centres have started to adopt digital technology and go online. Siam Discovery delivers Digital Shopping Experience by allowing customers to experience mobility shopping in a unique way. This enables us to communicate with shoppers in real time, deliver exclusive information while offering things that truly address their requirements. Our customers enjoy an extraordinary shopping experience with the help of IT solutions that can be easily and quickly accessed anytime, anywhere on any devices,” said Ms. Saruntorn Asaves, Assistant Managing Director at Supremo Company Limited, Siam Piwat Group.
Watch the Siam Discovery Case Study