Introduction

"The Chinese use two brush strokes to write the words 'crisis.' One stands for danger; the other for opportunity" - John F. Kennedy

Introduction

"The Chinese use two brush strokes to write the words 'crisis.' One stands for danger; the other for opportunity."

- John F. Kennedy

The past few months have been trying to say the least. By early April, more than ninety countries had requested bailouts from the International Monetary Fund (IMF)¹. While all businesses feel the impact of this challenging economic climate, not everyone bears the weight equally. Small businesses are especially vulnerable.

With less cash on hand and fewer resources, you entered this crisis more fragile than large enterprises. But you’re also more agile. And that means you can implement change faster and recover more quickly. In difficult times, necessity is indeed the mother of invention, and this pandemic is no exception. As traditional methods of doing business were rendered irrelevant, small businesses in every industry began to reinvent themselves, and many are doing it with technology.

Small businesses represent 90% of companies and account for more than 50% of employment worldwide². You are the backbone of our communities; when you’re strong, we’re all stronger. That’s why we’ve created this resiliency guide—filled with industry insights, helpful resources, and stories of innovation—to empower you to weather this crisis and reframe your business for future growth. The greatest leaders are forged in times of crisis, and this crisis is like no other in recent history. Why not let it also be the catalyst for a recovery like none other?

Your path to recovery starts here.