The past fifteen months have been trying to say the least. They’ve also been enlightening. Forced into radical changes almost overnight, small businesses have shown the true meaning of resilience, adaptability, creativity and collaboration. All while bearing a greater weight of vulnerability.
It wasn’t easy. With less cash on hand and fewer resources, you entered this crisis more fragile than large enterprises. But since those seismic days of March 2020, you’ve shown that you’re more agile. You implemented change faster and set yourself up to recover more quickly. In difficult times, necessity is indeed the mother of invention, and this pandemic is no exception. As traditional methods of doing business were rendered irrelevant, small businesses in every industry began to reinvent themselves, and many are doing it with technology.
Small businesses represent 90% of companies and account for more than 50% of employment worldwide1. You are the backbone of our communities; when you’re strong, we’re all stronger. That’s why we’ve created this guide — filled with industry insights, helpful resources, and stories of innovation — to empower you to emerge from this crisis with a business reframed for future growth. Between survive and thrive there is a bridge. Why not set foot towards a recovery like none other?
Start crossing the bridge to a thriving future.
