Ian Chard | EMEAR Data Centre Audience Expert
It has been a huge year for hyperconverged infrastructure (HCI) as sales surpassed $3.7 billion in 2017, up 64 per cent from 2016. Crucially, Cisco’s next-generation HCI, HyperFlex, hit the 2000-customer mark. HyperFlex is the only system in the market to include compute, storage and network. It’s key we take advantage of the stellar growth we’re seeing.
Of course, it’s not only about having the best technology. It’s about being able to show how our customers are benefiting from it. Which is why we’re over the moon to publish two new case studies about the success of HyperFlex at British retail icon Liberty London, and Scotland’s largest personal injury firm Digby Brown Solicitors. With more in the pipeline and PR activity on going, these UK case studies also form part of the global HyperFlex customer stories campaign that’s underway in key markets.
In a further important step, the UKI is about to go live with a pilot of the first DC Buyer journey in EMEAR, with 5 pages fully refreshed and equipped with content, touch point strategy and email nurture journeys. The UK data centre and cloud pages have already seen a surge in traffic in Q3 with the number of first time visits to the UKI data centre pages up a whopping 457 per cent (see chart), while bounce rates have remained below the 50% mark.
The digital journey continues…
Nickita Patel | CIO Audience Campaign Manager
Objective: To position Cisco as a strategic business partner with an engagement strategy addressing the key careabouts of the CIO.
Focusing on audience needs/wants/demands, we have built a space on cisco.com and an always-on journey to engage the CIO in topics aligned with the following key careabouts:
We will use and expand on this journey to influence the influencer by encouraging CIOs to share content and perspectives with their teams. This Digital Transformation Hub for Executives is live in EMEAR English across 11 countries. UK, UAE, South Africa, Spain, Italy, Netherlands, Sweden, BeLux, Denmark, Norway & Finland. And will be extended to Germany and France through Q4.
We are activating organic promotion to drive awareness and traffic to our Digital Transformation Hub, including social, re-engagement with “opted-in” CIOs, search optimisation and easing navigation from local country homepages.
Our next steps will be to monitor traffic and draw up optimisation plans, which will be implemented in-line with a content refresh in Q1 FY19 Q1.
Raluca Larkin | EMEAR Colaboration Audience Expert
Q4 is the time of collaboration! Our recent launch at the Collaboration Summit, the sales Sprint and the Work. Intuitive campaign are coming together this summer.
At the April Collaboration Summit, we launched the new Cisco Webex, Flex Plan, Webex Assistant and Webex Share! An EMEAR case study about IBM using Cisco Webex featured in the opening keynote. Partner roadshows in 35 EMEAR locations happen as we speak.
Bye-bye Cisco Spark, Hello Cisco Webex Teams!
Cisco Spark is now Cisco Webex Teams! We now have one cloud collaboration platform- Cisco Webex. This includes Webex Meetings and Webex Teams to provide a single, integrated collaboration experience under one brand.
Sprint as One Team with Collaboration in Q4 Your commercial team is probably speaking to you already about this. The EMEAR Collaboration Sprint to carries forward the new Webex meeting experience. We are supporting it with a full marketing plan.
Work. Intuitive is around the corner! The More Intuitive Way to Work, kicking off globally on May 22nd and following soon in EMEAR, brings a fresh story to demonstrate how technology can unleash the power of teams. We are bringing this into our collab buyer journey for EMEAR, complete with a few regional pieces such as this e-book. We are strong on our customer advocacy for this journey, including pieces such as the Radius contact centre story.
Collaboration events This summer we are opening the show at UC Expo. We are co-hosting 150 customers at the Shard with partner MeetingZone and we’re talking Webex Assistant and other AI good stuff at the AI Summit.
Joanne Tearle | UKI Public Sector Audience Expert Rachel Henley | Network Buyer UKI Audience Expert & EMEAR Content Lead
Transforming the student experience – Customer story featuring University of Northampton, UK who are deploying key elements of Cisco® intent-based networking technology.
With a mission to transform lives and inspire change, the University of Northampton aspires to help its students achieve their very best. Recognising that today’s students are networked individuals who consume information in constantly evolving ways, the university has selected Cisco to help ensure that its new campus is digital, intelligent and highly secure from the outset.
The university’s new £330million Waterside campus, set to open in September 2018, will be a brand new university, purpose built to meet the changing requirements of students. From the Wi-Fi used by students and teachers, to a network that can understand and fulfil intent with machine learning, the technology interwoven in the new physical campus will support new ways of teaching and learning, further positioning the University of Northampton as a digital leader in Higher Education.
With actionable visibility into everything that happens on its network, even in identifying threats in encrypted traffic, the University is creating a digital foundation that will help it rapidly evolve with the pace of technology change.
For the University of Northampton, the connectivity, automation and simplified management of an intent-based network will allow them to focus on delivering the best possible experience for their students, with the knowledge that their network is highly secure, built for purpose and programmable at the click of a button. This network will create a foundation for the university, so it can meet the needs of students today and into the future.
Please check out the webpage with full details on the customer success here To hear more from the University of Northampton, view the video here
Samantha Binns | Digital Engagement Manager
As more and more companies adopt a cloud infrastructure or evaluate their cloud strategy, cyber security concerns grow ever more prevalent. This infographic explores how we shouldn’t let cyber security hinder business innovation and improve productivity.
