No matter where you look, you’ll discover a different buying experience in stores. Smartphone touches are replacing credit card swipes. As a retailer, you want to move seamlessly between the physical and digital world. Explore a new world of integrated architectures and make your customer experience shine.
Online or offline stores alone won't make you a success. You need a new strategy. At the heart of phygital lies technology. How do you plan, design, and deploy the technology to bridge the boundary between physical and digital? How do you achieve customer satisfaction and meet your business goals?
Start with having the right IT infrastructure. Make sure you can scale without complexity. Secure your infrastructure and private data of your customers. Drill down into data for business insights and growth prediction. Develop mobile customer experience to engage shoppers everywhere.
The power of right Wi-Fi Granular location, dwell-time analytics, real-time asset tracking, inventory visibility, easy guest Wi-Fi and single management solution.
Identify new business offerings and unique customer capabilities that you can provide with minimal changes. Increase workforce productivity and maximize skills with digital collaboration. Optimize store layouts.
Proactive security preserves customer trust Threat research monitoring, network segmentation, known threat signatures, end-to-end encryption, contextual information, and physical security.
Bring together IT innovators and marketing leaders to define competitive digital-led business models. Explore best-in-class digital technology to deepen customer experience, differentiate services, and outperform your competitors.
Go deeper into the future The Internet of Things, Artificial Intelligence, proximity marketing and location analytics, network automation, integrated applications, global collaboration platforms, and more.
Cisco is invested in your success. We're focused on delivering an end-to-end technology platform that will enable your digital transformation, helping you connect, engage and optimize your operations - in store and online.
Partner with Cisco to start your success in your next evolution. Cisco's technology platform lays the foundation for your retail transformation. We connect the dots for you - so you can leverage the power of digital retail.
5 Routes to Realizing Digital Value in Retail (Short Guides) Transform Shopper Experiences with a Digital Foundation Cisco 2017 Annual Cybersecurity Report
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