Marketing

This section contains an adoption toolkit, email templates, use cases, banners, a poster, and a flyer.

Webex success playbook for marketing

So, you want to launch Webex in marketing?

Use this checklist and guide to get support from your
leaders, create awareness, and stimulate demand. Your time
is precious so you don’t have to do everything, just what you
have time for that makes the biggest impact. You don’t have
to do everything at once. Enlist the support of colleagues to help you. Phase it out over several weeks, and the more time you devote, the more people will use Webex.

Marketing teams are changing

Marketing teams are more collaborative than ever. Create captivating content, designs that dazzle and host less stressful events with Cisco Webex.

68%

of marketers need to regularly collaborate with external partners, customers, suppliers, and experts.*

72%

of marketers value-effective team communication.*

*Source: Harvard Business Review research

Adoption toolkit

What?

Has everyone got Webex?

How?

Ask your IT team to confirm everyone has a Webex account. Find out how new joiners get a Webex account and instructions on how to log in.

Effort?

1 hour

What?

Enlist the support of senior leaders.

How?

Write to senior leaders asking them if they can send an email to everyone announcing the launch of Webex. We’ve written an example to help you. Attach one or more of the use cases in this section that explains why it’s so useful.

Effort?

30 mins

What?

Need some guidance with Webex?

How?

Need help getting started? Use the best practices section of the playbook to get all the information you need. You can also use the Collaboration Help Portal to find more information, and there are lots of step-by-step guides for you to use too.

Effort?

10 mins

What?

Cook up a simple timing plan.

How?

Get some of your colleagues together and come up with a communications plan that describes when each promotion will go out and who does what. See Communications Planning for guidance.

Effort?

1 hour

What?

Show you care. Print a poster or flyer.

How?

Print the poster or flyers. Put the poster up in the office, the restroom, meeting rooms and the flyers on colleagues' desks. If you’ve got digital signage in your buildings use that as well.

Effort?

4 hours

What?

Share a snappy tagline using a banner ad – Make Webex

appeal to your departments.

How?

Within the playbook, you will find posters and banners which target several departments. Find a space on your intranet to place a banner e.g. the HR section. You can also use it in emails and PowerPoint. Change the tagline to suit your organization’s personality and link it to a ‘how-to‘ guide.

Effort?

2 hours

What?

Circulate the marketing
'use cases'.

How?

We’ve written three compelling use cases that show you how Webex solves your everyday challenges. Share them with all of your colleagues in marketing, you can email, print and showcase them on your intranet.

Effort?

30 mins

What?

Write an email for your senior leader to send to their teams.

How?

We’ve written an example. Just adapt it to your own culture and organization's personality.

Effort?

30 mins

What?

Set up your team with a Space in Webex.

How?

Create a Space in Webex but make sure you add a description for what the Space is to be used for. Give it a purpose, set the tone so everyone knows why they are there. Start your conversation today.

Effort?

30 mins

Example email copy

To senior leaders in marketing

Subject line:
Why we need to embrace Cisco Webex in marketing. Can you help me promote it?

We’ve all been given Webex, for continuous teamwork with video meetings, group messaging, file sharing and whiteboarding. We want to get as many of our people using it as possible. Webex has some amazing features we can use to improve the way we work together. I’ve attached a couple of examples use cases for marketing.

We’re writing a launch plan and it would make all the difference if you could send an email that encourages everyone in marketing to use Webex. When we’re ready we’ll send you a draft copy for approval.

Thank you.

Download for Mac
Download for Windows

Example email copy

From senior leaders to everyone in marketing.

Subject line:
Working better together with Webex.

Webex is an app for continuous teamwork with video
meetings, group messaging, file sharing and whiteboarding.
Our investment in Webex is motivated by the need to
improve the way we work together and build relationships
with partners, agencies and our colleagues in marketing.
Webex will help us connect with each other faster,
help us grow ideas together and reduce email traffic. You no
longer have to be chained to your desk, meaning we truly are
a connected business.

To get started and get support click here <insert link>.

I'm looking forward to seeing marketing leading on new ways
of working together with Webex.

Enjoy

Download for Mac
Download for Windows

Webex promotion assets – marketing

Download

Marketing flyer

Download flyer

Marketing use cases

Download

Going the extra mile

How can we help?

Our Collaboration Help Portal is where you will find quick help guides, step-by-step instructions, and technical information. Use the search bar to find everything you need about Webex Teams.

Want to put your stamp on it?

Would you like to rebrand or edit the content we’ve assembled here for Marketing?
Click here to download a .zip of source files to share with your designers.