Target Audience
Cisco Solutions for Managed Service Providers is aimed at: • Current and former Cisco partners. • Partners with existing Cisco or non-Cisco MSP practices. • Partners currently selling Meraki or Umbrella.
Campaign assets include partner-facing customizable emails and landing page, web banners, social media posts, messaging blocks, infographics, videos, call guide, presentation, and playbook. Using these assets, partners can build awareness about the benefits of Cisco Managed Service solutions and you, as their Cisco Distributor, can increase the profitability of existing MSP practices.
We know that not only are Small and Mid-sized businesses facing unprecedented cyberthreats, so are MSPs. That is why Cisco is helping CMSP Express partners secure their practice with a layered security portfolio based on Cisco security solutions.
Sample Campaign Journey
There's two steps to approach your marketing journey.
Use the customizable web banners, social media posts, and emails to drive web traffic to your landing page to qualify interested partners.
Be prepared to guide leads toward free Meraki and Umbrella trials and CMSP Express.
Use the call guide to open the conversation, use the presentation to expand it.
Be prepared to register, certify, train, and onboard lots of new Cisco MSP partners.
Campaigns can be customized with Distributor co-branding.
As always, please familiarize your teams with all Cisco Solutions for Managed Service Providers assets prior to campaign launch. The messaging throughout the campaign is clear, consistent, and designed to build awareness, confidence in the opportunity, and start a conversion process.
Make sure you are ready to follow up on your leads. Have trained teams or personnel who are standing by to further qualify and close leads who show interest in Cisco solutions using free Cisco Meraki and Cisco Umbrella demos and trials -- they will go a long way in converting partners. Don’t forget that the ultimate goal is to get them into the CMSP Express tier!
Importantly, please familiarize your teams with Cisco MSP-specific programs and agreements:
