**Plan and execute your marketing activities and maximize demand generation**
Launch the Work Smarter with Webex Calling campaign on Partner Marketing Central (PMC).
(First time users: accept the terms to create your account. Cisco employees: first log into the Americas Partner Experience in MVC before viewing this Cisco Employee Only Link)
Use inbound digital web tactics like the campaign sharable content and social syndication to drive traffic to the microsite web plug-in. Use Search Engine Optimization (SEO) and display ads to drive traffic to your pre-built microsite.
Inbound leads (new and existing contacts) may reveal themselves by providing their email address to access gated offers on your website or microsite. Align with your sales team to make sure qualified leads are contacted in a timely manner. Leverage resources in the "Background and Enablement" section of the MVC campaign.
TIP: Use this inbound marketing quick-start guide to maximize MVC's digital capabilities
Set up your free campaign microsite with syndicated content and customize the site with your company's contact information and logo. Use it to drive traffic from social media, email, and other digital tactics and generate more leads.
Make sure to leverage the suggested keywords in the following chapter that is organized by play to best help you achieve your business objectives.
*Do not include the Cisco or Webex brand in your keywords
Target known customers and contacts to re-engage and drive conversations around cloud calling.
Take advantage of the 4-point email journey to nurture new leads and send to existing contacts. Depending on the business outcome your organization is looking to achieve, select the assets from the suggested asset list.
Linking MVC to your organization's social media accounts allows you to easily post from your connected accounts and saves you valuable time. Use our Activate Social Media Syndication in MVC Infographic or follow this help desk article to link your social media accounts.
Offer a webinar (or series of webinars) and events (breakfast briefings, happy hours, on-site demos, lunch and learns) to showcase and demonstrate how to work smarter with Webex Calling.
Encourage your sales teams to use proposal generators for their high-touch customer engagements. These are highly valuable co-brandable leave-behind documents that include value prop statements, business outcomes, and more. There is no cost to leverage.
We've created suggested Full-Service Activities (FSAs) based on the campaign objectives. Discuss these FSAs with your Cisco Partner Marketing Manager to maximize your impact and drive even more demand using these suggested activities, building a custom FSA approach, or combining these with your own marketing vendor relationships.
TIP: Check out our Partner Plus Spend Guide - it's a quick and easy-to-use way to help you navigate the best way to allocate unused funds.
OneMob (Content Creation): quickly create videos, scripts, web pages, documents, and upload images to share with your audience.
TechTarget (IP Listening): purchase intent sight (IP listening), as well as Account Based Marketing based on the 150+ targeted websites monitored by TechTarget.
A Fluent Vision (Digital Presence): enhance your digital footprint with engaging buyer content.
Comes & Zeyben (Digital Demand Generation): build a multi-touch digital campaign aligned to your selling motion.
Web Storytellers (Animated Videos): market your company with videos that bring your achievements to life.
