**Modernize the Base**
Over the next 3-5 years, the 20B square feet of today's corporate real estate space will consolidate by a third, with the remaining space being transformed by activity-based working. As this space transforms, the percentage of collaborative space versus individual space will double. Organizations will spend approximately $10-20 per square foot on collaboration solutions in this new environment with video a big part of the solution.
Great opportunity to re-engage with customers and identify opportunities to upgrade both hardware and software
Move customers to the Collaboration Flex Plan
Gain competitive advantage against Zoom and entryways into MSFT deals to retain customers
Offer the cognitive collaboration value proposition that is possible when customers are on the latest and greatest versions of software and hardware
Next generation of employee engagement: Millennials will comprise 75% of the workforce by 2025 and this next generation of employees expect flexibility in all aspects of their professional life
The rise of agile teams: The importance of business agility and creating a culture of innovation is driving a massive shift in the way companies are organized. Critical decisions are increasingly made in smaller groups by dynamic teams.
The explosion of shared workspaces: Contingent workforces allow for more flexible, agile, and cost-effective staffing models. Consequently, co-working spaces have grown at a rapid rate.
Customers on older versions of Webex Meetings
Customers with old conferencing hardware
Personas: HR, Corporate Real Estate/Facilities, IT Buyer, End-User
Play 3: Modernize the Base
Launch the Work Smarter with Webex Meetings & Teams campaign on Partner Marketing Central (PMC).
(First time users: accept the terms to create your account. Cisco employees: first log into the Americas Partner Experience in MVC before viewing this Cisco Employee Only Link)
Discuss the FSAs with your Cisco Partner Marketing Manager to maximize your marketing impact based on your campaign objectives. View more information
Use inbound digital web tactics like the campaign sharable content and social syndication to drive traffic to the microsite web plug-in. Use Search Engine Optimization (SEO) and display ads to drive traffic to your pre-built microsite.
Set up your free campaign microsite with syndicated content and customize the site with your company's contact information and logo. Use it to drive traffic from social media, email, and other digital tactics and generate more leads.
TIP: Use this inbound marketing quick-start guide to maximize PMC's digital capabilities
Inbound leads (new and existing contacts) may reveal themselves by providing their email address to access gated offers on your website or microsite. Align with your sales team to make sure qualified leads are contacted in a timely manner. Leverage resources in the "Background and Enablement" section of the PMC campaign.
Conferencing, Meetings, Teleconferencing, Web Meetings, Video Conferencing, Conferencing Webinar, Online Conferencing, Virtual Meetings, Mobile Meetings, Online Meetings, Business Online Meetings, Business Video Meeting Software, Innovative Video Meetings, Video Meetings
*Do not include the Cisco or Webex brand in your keywords
Target known customers to drive conversations around why customers should get on the latest versions of Webex Meetings and Teams and Webex devices.
Take advantage of the 4-point email journey to nurture new leads and send to existing contacts. Depending on the business outcome your organization is looking to achieve, select the assets from the suggested asset list.
Linking PMC to your organization's social media accounts allows you to easily post from your connected accounts and saves you valuable time. Use our Activate Social Media Syndication in MVC Infographic or follow this helpdesk article to link your social media accounts.
Offer a webinar (or series of webinars) and events (breakfast briefings, happy hours, on-site demos, lunch and learns) to showcase and demonstrate the Cognitive Collaboration in Cisco Webex Meetings & Teams and Webex Devices.
Encourage your sales teams to use proposal generators for their high-touch customer engagements. These are highly valuable co-brandable leave-behind documents that include value prop statements, business outcomes, and more. There is no cost to leverage.
For modernizing the base
[Video] Cognitive Collaboration: Powering Better Meeting Experiences
[Infographic] Cognitive Collaboration: The answer to better human experiences
[Presentation] Cisco Webex Meetings BDM Deck
[Presentation] EBC Deck: Cisco Webex Teams
[Whitepaper] People Insights: Creating a Human Collaboration Experience
To increase margins and accelerate pipeline:
Flex Partner Pricing Program: programmatic pricing and discounts on Cisco Flex, including:
Flex Named User Meetings promotions and Small Deal Accelerator: up to 53% to keep costs low by purchasing services for those who need them.
Flex Plan for Education "Learn Without Limits"
MIP Video Device + Meetings Accelerator: get up to 68% discount on video hardware when you combine at least 5 FLEX users meetings in your deal
Flex Plan Value Transfer: transfer existing licenses towards a Flex Plan subscription with compelling monthly value that continues at renewal
Fast Track for Devices: increased discounts on eligible hardware, which can be combined with Hunting (OIP) / Teaming (TIP) without needing approvals or deal IDs. Check with your local distributor to know more.
Register your deal in Cisco Commerce Workspace (CCW)
Under "Migration," select if you are migrating Cisco products or competitive products, click save and continue
Answer the questionnaire
Tell us what products your are migrating from
Click the Quote tab within the deal
Click the Trade In Items tab
Click the applicable option:
If you are adding Cisco® products, click Add Cisco Products
If you are adding competitor products, click Add Competitor Products
Click Save and Continue
NOTE: view list of competitive Product Identifiers (PIDs)
Flex Your Refresh - Playbook
Flex your Refresh - Playbook Summary
Engage with customers and best showcase collaboration experiences:
Webex Trials Program: enrich the customer experience by directly trialing Cisco Webex services and optional Cisco-provided endpoints.
Partner CCEP Toolbox: Sign-up and get access to Cisco Webex Meetings, Webex Teams, and Webex Calling sandboxes and demos.
CUWP: gives you the opportunity to use Cisco solutions in your own business.
